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Mass Communication Interactive eBook

Mass Communication Interactive eBook
Living in a Media World

6th Edition

October 2016 | SAGE Publications, Inc

Take a tour of the Interactive eBook today! Watch a demo. 


This Interactive eBook is FREE when bundled with the new edition!

STUDENTS: Still need to purchase your eBook access code?

For instant access, get your copy of this interactive eBook via the VitalSource Bookstore, where you can choose from the 90- or 180-day rental options available. 

Prefer a shipped option? Click on the "BUY NOW" button on this page and select the “Slim Pack” (shipped access code) version from the drop-down menu. Your interactive eBook access code will be shipped to the address you indicate in your order form. Please note: shipping fees apply. You will have 180 days of access with this Slim Pack option.

INSTRUCTORS: Bundle the interactive eBook with the print version!

Your students save when you bundle the interactive eBook with its print version. Order using the print + interactive eBook bundle ISBN 978-1-5063-6509-1.

Please note: Instant access is not available with print + interactive eBook bundles. All bundles will ship with the print version and corresponding interactive eBook 180-day rental access code information (slim pack).

Have Questions or Need a Personalized Demo?
Contact your Sales Representative for more information.

This dynamic Interactive eBook version of the Sixth Edition of Ralph E. Hanson’s best-selling text, Mass Communication goes way beyond highlighting and note-taking! Read your mobile-friendly eBook anywhere, anytime with easy access across desktop, smartphone, and tablet devices. Using the VitalSource Bookshelf® platform, download your book to a personal computer and read it offline, share notes and highlights with instructors and classmates who are using the same eBook, and “follow” friends and instructors as they make their own notes and highlights.


Simply click on icons in the eBook to experience a broad array of multimedia resources as well as get access to academic and professional articles.


  • VIDEO: Relevant interviews, lectures, personal stories, inquiries, animated graphics, and other clips bring deeper learning and understanding as you explore key topics. 
  • AUDIO: Engaging podcasts and audio resources supplement and enrich key points within the text.
  • REFERENCE AND JOURNAL ARTICLES: Access to articles from SAGE’s influential journals, handbooks, and encyclopedias offer important background and exposure to seminal work in your field of study.

Key features


  • Explore the latest shifts that are changing the face of the media landscape with new sections that provide increased coverage on critical theory, communicating in the age of the emoji, Amazon’s impact on the publishing industry, the importance and controversy surrounding video games, and more!
  • New infographics offer a broad picture of the media transformations over recent decades.
  • Seven Secrets They Don't Want You To Know About The Media has been updated to reflect the growing importance of mobile and social media.
  • Eleven all-new chapter opening vignettes reflect the newest developments in media news such as Internet star PewDiePie, independent musicians Wild Ponies, Marvel’s Black Panther comics, and Caitlyn Jenner’s Vanity Fair magazine cover.
  • New data for social and legacy media use in the Middle East and North Africa make this the most global edition to-date.


  • Chapter-opening vignettes exemplify chapter themes by engaging students with current stories about the people at the center of newsworthy events.
  • Illustrated timelines showcase the development of mass communication in a broader historical context.
  • Test Your Media Literacy boxes ask students to read about current research, interviews, data, or events, and then answer questions that encourage critical thinking to elicit analysis of the topic presented.
  • Test Your Visual Media Literacy boxes showcase images from various media,  seeking instinctive reactions from readers, before providing context and questions that encourage critical assessment.
  • Critical thinking questions at the end of every chapter encourage students to apply critical thinking to examples of mass communication from literature and popular culture.   
  • The Seven Secrets are highlighted to underscore the importance of media literacy principles.
  • A marginal glossary helps reinforce key concepts.

Preview this book

For instructors

To inquire about the availability of this title for review (print and/or digital), please contact your local sales representative or call (800) 818-7243.

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ISBN: 9781506363684