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Mass Communication
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Mass Communication
Living in a Media World

Seventh Edition
Additional resources:


November 2018 | 528 pages | SAGE Publications, Inc

“An entertaining, informative and thoughtful mass media text that keeps students engaged.”

—Charles W. Little Jr., Santa Ana College

Transform your students into smart, savvy media consumers.

A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.

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Author blog

Get the latest industry news, tips for teaching the Mass Communication course, sample exercises, and more. Learn more at www.ralphehanson.com


 
Preface
 
Acknowledgments
 
About the Author
 
PART I. INTRODUCTION TO THE MEDIA
 
Chapter 1. Living in a Media World: An Introduction to Mass Communication
Levels of Communication

 
Elements of Mass Communication

 
Evolution of the Media World

 
Understanding the Media World

 
Chapter Review

 
Chapter Summary

 
Key Terms

 
Review Questions

 
 
Chapter 2. Mass Communication Effects: How Society and Media Interact
History of Media Effects Research

 
Effects of the Media in Our Lives

 
Theories of Media and Society

 
Chapter Review

 
Chapter Summary

 
Key Terms

 
Review Questions

 
 
Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail
The Development of the Media Business in the United States

 
Big Media: The Legacy Conglomerates

 
Big Media: The New Players

 
Media Economics and the Long Tail

 
Chapter Review

 
Chapter Summary

 
Key Terms

 
Review Questions

 
 
PART II. PRINT MEDIA
 
Chapter 4. Books: The Birth of the Mass Media
The Development of the Book and Mass Communication

 
Buying and Selling Books

 
Books and Culture

 
The Future of Books

 
Chapter Review

 
Chapter Summary

 
Key Terms

 
Review Questions

 
 
Chapter 5. Magazines: The Power of Words and Images
The Development of a National Culture

 
The Magazine Business

 
Magazines and Modern Society

 
The Future of Magazines

 
Chapter Review

 
Chapter Summary

 
Key Terms

 
Review Questions

 
 
Chapter 6. Newspapers and the News: Reflection of a Democratic Society
Inventing the Modern Press

 
The News Business

 
News, Politics, and Society

 
The Future of News

 
Chapter Review

 
Chapter Summary

 
Key Terms

 
Review Questions

 
 
PART III. ELECTRONIC MEDIA
 
Chapter 7. Audio: Music and Talk Across Media
History of Sound Recording and Transmission

 
Music, Youth Culture, and Society

 
From Singles to Digital Downloads: Making Money in the Recording Industry

 
The Future of Sound

 
Chapter Review

 
Chapter Summary

 
Key Terms

 
Review Questions

 
 
Chapter 8. Movies: Mass Producing Entertainment
The Development of Movies

 
The Movie Business

 
Movies and Society

 
The Future of Movies

 
Chapter Review

 
Chapter Summary

 
Key Terms

 
Review Questions

 
 
Chapter 9. Television: Broadcast and Beyond
Television: Broadcast and Cable/Satellite

 
From Broadcasting to Narrowcasting: The Changing Business of Television

 
Television and Society

 
Moving Beyond Broadcasting

 
Chapter Review

 
Chapter Summary

 
Key Terms

 
Review Questions

 
 
Chapter 10. Online Media: The Internet, Social Media, and Video Games
The Development of the Internet

 
What Are Online/Mobile Media?

 
Social Media: Sharing Our Lives Online

 
Video Games as Mass Communication

 
The Internet and Society

 
Chapter Review

 
Chapter Summary

 
Key Terms

 
Review Questions

 
 
PART IV. STRATEGIC COMMUNICATION
 
Chapter 11. Advertising: Selling a Message
The Development of the Advertising Industry

 
The Advertising Business

 
Advertising in Contemporary Culture

 
The Future of Advertising

 
Chapter Review

 
Chapter Summary

 
Key Terms

 
Review Questions

 
 
Chapter 12. Public Relations: Interactions, Relationships, and the News
From Press Agentry to Professionalism

 
The Business of Public Relations

 
Public Relations and Society

 
Chapter Review

 
Chapter Summary

 
Key Terms

 
Review Questions

 
 
PART V. REGULATION AND CONTROL OF THE MEDIA
 
Chapter 13. Media Law: Free Speech and Fairness
The Development of a Free Press

 
Protection of Individuals

 
Controlling the Press

 
Regulation of the Media Industry

 
Chapter Review

 
Chapter Summary

 
Key Terms

 
Review Questions

 
 
Chapter 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency
Ethical Principles and Decision Making

 
Ethics and News

 
Ethics and Persuasive Communication

 
Chapter Review

 
Chapter Summary

 
Key Terms

 
Review Questions

 
 
Chapter 15. Global Media: Communication Around the World
Media Ideals Around the World

 
Going Global: Media Standards Around the World

 
Chapter Review

 
Chapter Summary

 
Key Terms

 
Review Questions

 
 
Glossary
 
Notes
 
Index

Supplements

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  • Comprehensive, downloadable, easy-to-use Media Guide in the Coursepack for every video resource, listing the chapter to which the video content is tied, matching learning objective(s), a helpful description of the video content, and assessment questions
  • Media Transformation Videos accompanied by easy-to-follow narrations demonstrate how media channels and industries have changed over recent decades.
  • Media News Clips bring extra coverage of current events into the book, connecting multiple, brief 2- to 4-minute news clips to core chapter content.
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Key features

 NEW TO THIS EDITION:

  • Explore the latest shifts that are changing the face of the media landscape with new sections on fake news, social media propaganda efforts, Presidential tweets, the rise of Twitter hashtag movements, and more!
  • Fourteen new chapter-opening vignettes connect core concepts to current figures and issues in the media, including the problem of consumer brands depending on erratic young YouTube stars like Logan Paul as endorsers; the #MeToo movement that brought down movie mogul Harvey Weinstein; and journalist Marie Colvin, who was murdered by the Syrian military to stop her from reporting on that country’s civil war.
  • A new focus on the importance of representation, inclusion, and diversity is incorporated throughout the book, with an emphasis on whose voices are heard.
  • New Media Transformation Premium Videos, included in the Interactive eBook, depict the rapid rate of media transformations over recent decades. Preview a video now. 

KEY FEATURES:

  • Chapter-opening vignettes exemplify chapter themes by engaging students with current stories about the people at the center of newsworthy events.
  • Test Your Media Literacy boxes ask students to read about current research, interviews, data, or events, and then answer questions that encourage critical thinking to elicit analysis of the topic presented.
  • Test Your Visual Media Literacy boxes showcase images from various media, seeking instinctive reactions from readers, before providing context and questions that encourage critical assessment.
  • Review questions at the end of every chapter encourage students to apply critical thinking to examples of mass communication from literature and popular culture.   
  • The Seven Secrets are highlighted to underscore the importance of media literacy principles.
  • SAGE coursepacks allows instructors to import high-quality content into their school’s learning management system (LMS) with no access codes.
  • SAGE edge provides students helpful tools, including eFlashcards, practice quizzes, and more, in one easy-to-use online environment.



 



 

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