You are here

Media/Society
Share

Media/Society
Technology, Industries, Content, and Users

Seventh Edition


July 2021 | 488 pages | SAGE Publications, Inc
Media/Society: Industries, Images, and Audiences provides a framework to help students understand the relationship between media and society and helps students develop skills for critically evaluating both conventional wisdom and one’s own assumptions about the social role of the media. The Seventh Edition retains its basic sociological framwork, but also includes additional discussions of new studies and up-to-date material about a rapidly changing media landscape. This edition significantly expands on discussions of the “new media” world, including digitization, the Internet, and the spread of mobile media devices, and the role of user-generated content, the potential social impact of “new” media on society, and “new” media’s effect on traditional media outlets. The new edition includes updated research, the latest industry data, and current examples from popular media, which will help to illustrate enduring themes in the sociology of media.

 
PART I • INTRODUCTION
 
Chapter 1 • Media/Society in a Digital World
 
PART II • TECHNOLOGY
 
Chapter 2 • The Evolution of Media Technology
 
PART III • INDUSTRY
 
Chapter 3 • The Economics of the Media Industry
 
Chapter 4 • Political Influence on Media
 
Chapter 5 • Media Organizations and Professionals
 
PART IV • CONTENT
 
Chapter 6 • Media and Ideology
 
Chapter 7 • Social Inequality and Media Representation
 
PART V • USERS
 
Chapter 8 • Audiences and Creators
 
Chapter 9 • Media Influence
 
PART VI • AFTERWORD
 
Chapter 10 • Globalization and the Future of Media

For instructors

Select a Purchasing Option


Paperback
ISBN: 9781071819357
$85.00