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" This important book reveals why the young start smoking and why, as adults, they regret having started. It is a great contribution to helping end a national epidemic."

CHERYL HEALTON

MATTHEW MYERS

". . . Clearly written, well documented, provocative . . . incorporates theory from the fields of psychology, economics, advertising, and communication to challenge popular beliefs about the nature of addiction."

Diana Hackbarth, RN, PhD

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