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'Boje's work is a theoretical interpretation of how a writer would have to rethink a million times before he organises his script or story by weaving in all the characters, By doing this, the theories showcased in the book become essential reading for professionals in the film, journalism and advertising industry....Boje does well by reminding us of the basics. And it is here that he allows us to find who we really are as writers, and as organisations'
Vishal Krishna
Business World

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