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Jim McGuigan has done it again. The complex cultural machinery hiding behind the apparently simple 'facts of life' still fresh in our collective memory, has been pulled out from its hiding, exposed, disassembled and put together again, and showed in action of shaping up its products; all that done to the benefit of us all - simultaneously producers and product of the life we share. Another great contribution to cultural studies; and to our understanding of the world notorious for defying/escaping understanding. This is exactly what we need 'cultural analysis' for
This is a good book to have available in the library so that I can direct students to consult it for how to write a case study.
The book in general is interesting and topically relevant. Though for a basic course in Cultural Analysis the books is somewhat too specific chapterwise. For instance the focus on British identity is too specifik compared with a general approach to identity and culture. Nevertheless, it goes into the overall recommendations for courses in generel.
McGuigan's text gets right to the heart of cultural analysis and, unlike many other texts at this level in this area, provides a theorised approach to culture.
McGuigan's book is supplemental to my course because it offers a good analysis of the sociology of the mobile phone. That way it is not in the core of Computer Science but necessary to know especially for students aiming at user or customer centred tasks in ICT companies.
Nice text to introduce people to the field of current cultural studies. But often too much a bird's eye view.
Excellent general overview of issues for level 6 students.
A well written text which provides excellent commentary for students.
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