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This book guides researchers with specific suggestions regarding the mysteries that go beyond the commonly known analysis methods. Readers can become skillful at using empirical data as input in developing theory.

Penny Burge

Mats Alvesson is masterful in showing us how to create new theories from grounded empirical materials. I highly recommend this book as a guide and reference on theory building
Andrew H. Van de Ven
Vernon H. Heath Professor of Organizational Innovation and Change, Carlson School of Management, University of Minnesota

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