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Unfortunately this book did not address the issues I required in the class. I was approaching business development from the perspective of within organizations. Whereas this book seems to focus on new business planning.
A great concise text that puts all the information at your fingertips.
Good book to guide students throught the planning process integrated in the strategy.
An interesting and practical approach is adopted in this textbook.
Fantastic book what i have been looking for.
very useful textbook
Critical issues regarding Business planning are set out and the experience of the author makes this a great way for students to increase there understanding on methods to maintain competitive advantage.
I find it particulary interesting by revisiting basic estrategic tools and give new advancing perspectives
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