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This smart and engaging book introduces readers to some of the most pressing debates in visual communications studies. Effective in making often-opaque theories accessible, Aiello and Parry situate these debates in relation to a diverse toolkit of current research methods. Eighteen thickly-contextualized case studies skillfully illustrate the various steps students need to design their own projects.
How can we understand images in media culture? Writing with clarity, insight and flair, Aiello and Parry show us that while there is no simple answer, there are many good analytical paths to pursue, demonstrating their value across no less than eighteen case studies – from political memes to photojournalism to Hollywood movie trailers and commercial imagery.
Organised around the themes of identities, politics and commodification, this book offers multiple conceptual insights into how images are created, circulated, seen, sold, modified and destroyed. Its themes and arguments are grounded in a series of detailed and clearly written examples, which also explore the methodological implications of approaching images as forms of visual communication. All this adds up to a must-read for anyone interested in contemporary visual culture.
Interesting, creative and insightful
It is a valuable book to help me understand different options in doing research with children & youth. It may influence my teaching in a more indirect way. My courses are not specific enough for the book to be a main literature resource.
Broadens student appreciation of the range and impact of multiple media platforms in relation to communication in a changing H&SC landscape of provision
Due to the workload is too high for the students, this book was in the reading list. But it does not mean the book is less important. Personally, I highly recommend this book to student in social media program.