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Public Health Communication Interventions
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Public Health Communication Interventions
Values and Ethical Dilemmas


April 2000 | 304 pages | SAGE Publications, Inc

The ethical dimensions of health communicators' interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people's values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.


 
Introduction
 
Values in Public Health Communication Interventions
Beyond a Strategic Approach

 
 
Justifications
 
'They Are Always There'
Values in Intervention Facets

 
 
Even When They Apply the Same Justifications, Interventions Are Not the Same
The Personal Responsibility Typology

 
 
Analyses of Intervention Types
Community Involvement

 
 
Ethical Dilemmas and Practice-Oriented Questions
 
Toward a Normative Approach

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