Public Relations Campaigns
An Integrated Approach
- Regina M. Luttrell - Syracuse University, New York, USA, Eastern Michigan University, USA
- Luke W. Capizzo - Michigan State University, James Madison University
Supplements
edge.sagepub.com/luttrell2e
The open-access Student Study Site makes it easy for students to maximize their study time, anywhere, anytime. It offers flashcards that strengthen understanding of key terms and concepts, as well as learning objectives that reinforce the most important material.
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
edge.sagepub.com/luttrell2e
The open-access Student Study Site makes it easy for students to maximize their study time, anywhere, anytime. It offers flashcards that strengthen understanding of key terms and concepts, as well as learning objectives that reinforce the most important material.
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
This textbook offers a well-rounded blend of theory and practical application. The inclusion of case studies enhances understanding and knowledge acquisition for each chapter. For individuals unfamiliar with PR principles, this textbook guides them through crucial planning processes and fundamental principles in a user-friendly manner. The only suggestion I have is to provide more informative PowerPoint presentations, enabling instructors to make better use of them.
Sample Materials & Chapters
Chapter1 - Introduction to Integrated Campaigns
Chapter2 - Strategic Communication Campaign Fundamentals