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Qualitative Research Methods for Business Students

Qualitative Research Methods for Business Students
A Global Approach

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May 2024 | 296 pages | SAGE Publications Ltd

Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.  

Key features include:

  • Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies.
  • Exercises and Activities that give you the opportunity to apply your learning.

Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation.

Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland

Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.

Chapter 1: The Nature of Qualitative Research
Chapter 2: Identifying the research topic
Chapter 3: The Literature Review Process
Chapter 4: Research Philosophical Perspectives and Approaches
Chapter 5: Ethics in Qualitative Research
Chapter 6: Negotiating Access to Research Sites and Participants
Chapter 7: Sampling
Chapter 8: Qualitative Data Collection Part I
Chapter 9: Qualitative Data Collection Part II
Chapter 10: Qualitative Data Analysis
Chapter 11: Evaluation of Qualitative Research
Chapter 12: Writing Good Qualitative Research Proposals and Dissertation Process

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