Research Methods in Tourism, Hospitality and Events Management
- Paul Brunt - Plymouth University, UK
- Susan Horner - Plymouth University, UK
- Natalie Semley - Plymouth University, UK
Research Methods | Research Methods | Service Management | Tourism |
Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.
The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.
Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
- Lecturer PowerPoint slides
Excellent research book that simplifies research methodology supporting student understanding of terminology, concepts and approaches that will help students prepare for and understand key approaches for research and dissertations.
A very well-structured and organised textbook. It draws extensively on examples and case studies and systematically arranged and presented in a logical way. Very useful PowerPoint slides for lecturers are also available!
Sample Materials & Chapters
Chapter 3 - Planning a Project