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SAGE Brief Guide to Marketing Ethics

SAGE Brief Guide to Marketing Ethics

March 2011 | 232 pages | SAGE Publications, Inc
Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

Part I: Business Ethics
Business Ethics
Theories of Ethics
Stakeholder Theory
Ethical Decision Making
Strategy and Ethics
Corporate Social Responsibility and Corporate Social Performance
Strategic Corporate Social Responsibility
Part II: Ethics and the Marketing Mix
Ethics of Marketing
Consumer Rights
Product Liability
Ethical Issues in Pricing
Predatory Pricing and Trading
Transfer Pricing
Part III: Ethics and the Promotional Mix
Advertising Ethics
Deceptive Advertising
Public Relations
Public Relations Ethics
Reputation Management
Part IV: Special Topics in Marketing Ethics
Intellectual Property
Electronic Commerce
Marketing to Children
Cross-Cultural Consumer Marketing
Multinational Marketing
Green Marketing
Cause-Related Marketing
Appendix: AMA Code of Ethics

“The proposed text has many different sections that can only enhance classroom discussions…I think the TOC is strong and will make for a thorough text.”

Michael J. Messina
Gannon University

"A brief overview of marketing ethics could be incorporated into courses dealing primarily with another topic to add ethics into the curriculum or it could be used in a stand-alone marketing ethics class."

Bruce A. Huhmann
New Mexico State University

brief, readable

Russell Smith
Marketing Dept, Winona State University
December 3, 2014

The course was deferred. The book was good and I may add it as a supplement to a different marketing class. As a brief guide it would be hard to use as a standalone but in combination with a marketing text it would work well.

Professor Jeffrey Bowe
Ralph W Ketner Sch Of Business, Catawba College
September 25, 2014
Key features

Key Features:

  • Each keyword entry is a comprehensive essay on a critical topic such as ethical issues in pricing, green marketing, deceptive advertising, and marketing to children
  • Each entry includes a list of further readings where students can find additional information on topics of most interest to them
  • The AMA Code of Ethics is included in an appendix, providing a vital reference for current and future practitioners

Sample Materials & Chapters

Sample Material

Sage College Publishing

You can purchase this book and request an instructor sample on our US College site:

Go To College Site

This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.