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Social Psychology

Social Psychology

12th Edition
Available with:

February 2024 | 736 pages | SAGE Publications, Inc
Now published by Sage

The new Twelfth Edition of Social Psychology by Saul Kassin, Steven Fein, and Hazel Rose Markus captures the excitement of this dynamic and responsive field in our ever-changing world. The authors highlight the most exciting and important foundational and contemporary research, while every chapter also uniquely investigates the influences of culture and social class. In this enthusiastic introduction to social psychology, students delve into their own passion drivers, from favorite sports teams to social media to their own political perspectives, dispelling misconceptions and understanding the scientific foundations that explain our daily interactions and social behaviors. This textbook shows students how social psychology— its theories, research methods, and basic findings—has never been more relevant or more important.

Part 1: Introduction
Chapter 1 What is Social Psychology
Chapter 2 Doing Social Psychology Research
Part 2: Social Cognition
Chapter 3 The Social Self
Chapter 4 Perceiving Persons
Chapter 5 Prejudice
Part 3: Social Influence
Chapter 6 Attitudes and Persuasion
Chapter 7 Conformity
Chapter 8 Group Processes
Part 4: Social Relations
Chapter 9 Attraction and Close Relationships
Chapter 10 Helping Others
Chapter 11 Aggression
Part 5: Applying Social Psychology
Chapter 12 Justice and Law
Chapter 13 The Workplace and Business
Chapter 14 Health and Well-Being


Instructor Resource Site
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.

LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
  • Test banks
  • Editable chapter-specific PowerPoint® slides
  • Lecture notes
  • All tables and figures from the textbook
Don’t use an LMS platform?

You can still access the online resources for this title via the password-protected Instructor Resource Site.

"A top-of-the-line textbook for inclusion of research, quality of writing, and knowledge of trends in the field."

Michael Faber
State University of New York Oneonta

"This textbook gives a comprehensive overview of the theoretical underpinnings and practical application of social psychology. Through the use of real life examples, popular media, and current events, the material is demonstrated clearly to students by using user friendly and welcoming language."

Amanda ElBassiouny
California Lutheran University

"This text offers a fresh perspective to today's learners regarding not only social psychology but is more relatable to today's society."

Kelly O'Bryan
Langston University

"This textbook offers an in-depth look into both classic and contemporary research in the field of social psychology. The writing style is very straight-forward and offers the reader the opportunity to reflect on what they are learning."

Michael G. Dudley
Palomar College

"The Kassin Social Psychology text is well-written, attractively designed, and balances scholarliness and readability well. It is written in a straightforward, thorough yet succinct, manner. It includes interesting visual elements to add interest and reduce reader fatigue. The quizzes at the beginning of the chapters help capture the reader's interest and may intrigue and encourage the reader to read the chapter to find the answers."

Laura L. Rolen
Southeastern University

"Kassin is an excellent high-end text that presents current research in a ways that is sensitive to presenting psychology as a science and to EDI concerns."

Jane S. Halonen
University of West Florida

"Kassin's textbook is a comprehensive overview of the topics and research in social psychology with a style that is accessible to students at multiple levels."

Andrew Wiemann
California State University, Fresno

"I would describe this book as a very robust, accessible, well-written and targeted well to a student audience social psychology textbook. The book is engaging and includes important and well-written descriptions of social psychology itself that puts this field into perspective."

Sadie Pendaz-Foster
Inver Hills Community College
Key features
  • The new edition is available in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
  • Comprehensive, Up-to-date Scholarship offers a broad, balanced, mainstream look at the field.
  • Expanded coverage of topics such as culture, COVID, and vaccine persuasion rates, the gender-wage gap, and new research and discussion of intersectionality.
  • New research conducted throughout North and South America, Europe, Asia, Africa, Australia, and New Zealand offers a diverse perspective, providing students with a deeper understanding of social relations, ethics, and values.
  • Connections With Current Events feature helps connect theory to real life with practical examples to heighten student interest.
  • Putting Common Sense to the Test features encourage students to question their own assumptions with captivating true/false queries that kick off each chapter. Answers to these questions are disclosed and explained at the end of each chapter.
  • Timely and relevant materials within the margins, such as quotations, and public opinion poll results, highlight social psychology's broader context, making the learning experience more relatable to the world beyond the classroom.
  • Top 10 Key Points at the end of each chapter provide students with a shorthand summary of the major takeaway messages, aiding their revision process and enhancing their understanding of key concepts.
  • Bar graphs, line graphs, tables, sketches, photographs, flowcharts, and cartoons illustrate and enliven material from the text.
Vantage Reference: 
Social Psychology - Vantage Learning Platform

Sage College Publishing

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