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Sustainable Marketing

Sustainable Marketing

Third Edition

May 2023 | 480 pages | SAGE Publications, Inc

Formerly published by Chicago Business Press, now published by Sage

Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.

Chapter 1 An Overview of Sustainable Marketing
Chapter 2 Sustainability-Based Strategic Planning
Chapter 3 Sustainability and Ethical Decision Making
Chapter 4 Understanding the Consumer's Pursuit of Value
Chapter 5 Influencing the Consumer's Pursuit of Value
Chapter 6 Discovering Value via Market Analysis
Chapter 7 Communicating Value via Integrated Marketing Programs
Chapter 8 Proclaiming Value via Branding and Labeling
Chapter 9 Providing Value via Sustainable Product Strategies
Chapter 10 Proclaiming Value via Sustainable Pricing Strategies
Chapter 11 Providing Value in Sustainable Supply Chains
Chapter 12 Delivering Value in Retailing
Chapter 13 Producing Value via Innovation
Chapter 14 Sustainable Value in Services Marketing
Chapter 15 Reporting Value to Stakeholders
Appendix 1 The Environment and Consumption
Appendix 2 Geopolitical Action and Consumption
Appendix 3 The Role of Household Consumption
Appendix 4 Energy Consumption in the Services Sector
Appendix 5 Energy Consumption in the Transportation Sector
Appendix 6 Energy Consumption in the Industrial Sector
Appendix 7 ISO 14000


Key features
  • Provides a comprehensive approach to marketing and sustainability while incorporating state-of-the-art examples of business practice.
  • Covers how sustainable marketing is incorporated into strategic planning.
  • Explains how sustainable marketing is germane to social responsibility and ethics.
  • Focuses on consumer decision making and consumption.
  • Delves into sustainable branding and labeling.
  • Includes strategies for delivering sustainable value throughout the supply chain.
  • Opening Vignettes illustrate the relevance of the subject to business practice.
  • Key terms are provided at the end of each chapter and highlighted in the text.
  • Brief chapter synopsis reinforces chapter content.
  • Chapter discussion questions enhance understanding of content within and beyond the classroom.

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