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Understanding Research for Business Students

Understanding Research for Business Students
A Complete Student's Guide

  • Jonathan Wilson - Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia

December 2021 | SAGE Publications Ltd

Are you conducting business research for the first time and aren't sure where to begin? This book gives you everything you need to successfully complete your research project.


From choosing a direction for your research and considering ethics to data collection and presenting your results, it offers straightforward guidance on every step of the research process. Covering topics such as social media research, group working and how to research your own organisation, it provides a thorough view of research for business and management students.


The book:

  • Enables you to visualise how each stage of research links to the next, and makes sure you don't miss a step with a handy 'Research Project Wheel'
  •  Empowers you to increase your employability and develop transferable skills, such as proposal writing and data analysis
  •  Provides student research examples that show common challenges you might face - and how to address them.

Key features include research snapshots, offering short how-to examples for doing real research, and concept cartoons, which put forward different views about research so you can broaden your knowledge. It also has end-of-chapter questions, online multiple choice questions and Kahoot! questions so you can test your understanding. 

Guiding you through working with and understanding both primary and secondary data, this book is the perfect companion for any undergraduate conducting a business and management research project.

Part 1: The foundations of business research
Chapter 1: Introduction to business research and The Business Research Ladder
Chapter 2: Getting started: Choosing your research direction
Chapter 3: Searching and critically reviewing the literature
Chapter 4: Research philosophies, approaches, strategies and research design
Chapter 5: Understanding plagiarism and ethics in business research
Part 2: Managing and planning research projects
Chapter 6: Individual projects (dissertations)
Chapter 7: Work-based projects and researching your own organisation
Chapter 8: Working with your supervisor, research participants and organisations
Part 3: Data collection methods
Chapter 9: Sampling techniques
Chapter 10: Using secondary data
Chapter 11: Social Media research
Chapter 12: Collecting qualitative data
Chapter 13: Collecting quantitative data
Part 4: Data analysis and dissemination
Chapter 14: Analysing and managing qualitative data
Chapter 15: Analysing and managing quantitative data
Chapter 16: Getting started with IBM SPSS Statistics
Chapter 17: Writing up and disseminating your work

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ISBN: 9781473953574

ISBN: 9781473953567