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Understanding Social Media

Understanding Social Media

Second Edition

October 2019 | 232 pages | SAGE Publications Ltd

Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media.

Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape.

Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of:

  • Qualitative and quantitative approaches to researching social media
  • Datafication and algorithmic cultures
  • Surveillance, privacy and intimacy
  • The rise of apps and platforms, and how they shape our experiences
  • Sharing economies and social media publics
  • The increasing importance of visual economies
  • AR, VR and social media play
  • Death and digital legacy

Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

Chapter 1 Introduction
Chapter 2 Approaches to Social Media
Chapter 3 Histories of Social Media
Chapter 4 Datafication and Algorithmic Cultures
Chapter 5 Mobile Applification
Chapter 6 Geolocation and Social Media
Chapter 7 Social Media Visualities
Chapter 8 Mobile Media Art: The Art of the Social
Chapter 9 Museums and New Visualities
Chapter 10 Paralinguistics
Chapter 11 Social Media Mixed Reality
Chapter 12 Social Media and Death
Chapter 13 Conclusion

The book offers a practical approach over the social media. It is designed to help students and lecturers to understand better social media communication. Authors provide a critical framework for understanding the evolution of social media and its impact on media and communication field. Students can learn more from the case studies in each chapter of the book.

Dr Erlis Cela
Communications, Beder University
August 2, 2019

It has not been delivered to me.

Professor Ayse Fulya Sen
Journalism, Firat Universitesi
October 7, 2018

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ISBN: 9781526425966

ISBN: 9781526425959