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A Practical Introduction to Mixed Methods for Business and Management
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A Practical Introduction to Mixed Methods for Business and Management



January 2019 | 136 pages | SAGE Publications Ltd

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.

The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.

The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.

Suitable for business and management students and researchers undertaking their own mixed methods research.

 
Chapter 1: Foundations
 
Chapter 2: Developing a Mixed Methods Study
 
Chapter 3: Designing and Conducting a Mixed Methods Study
 
Chapter 4: Analysing Mixed Methods Data
 
Chapter 5: Bringing It All Together
 
Glossary

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