A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Companion Website

© 2014 | 328 pages | SAGE Publications, Inc
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), by Hair, Hult, Ringle, and Sarstedt, provides a concise yet very practical guide to understanding and using PLS structural equation modeling (PLS-SEM). PLS-SEM is evolving as a statistical modeling technique and its use has increased exponentially in recent years within a variety of disciplines, due to the recognition that PLS-SEM’s distinctive methodological features make it a viable alternative to the more popular covariance-based SEM approach. This text includes extensive examples on SmartPLS software, and is accompanied by multiple data sets that are available for download from the accompanying website (www.pls-sem.com).

Please note that all examples in the First Edition use SmartPLS 2.

Chapter One: Structural Equation Modeling
Chapter Two: Specifying the Path Model and Collecting Data
Chapter Three: Path Model Estimation
Chapter Four: Assessing PLS-SEM Results Part I: Evaluation of Reflective Measurement Models
Chapter Five: Assessing PLS-SEM Results Part II: Evaluation of the Formative Measurement Models
Chapter Six: Assessing PLS-SEM Results Part III: Evaluation of the Structural Model
Chapter Seven: Advanced Topics in PLS Path Modeling
Chapter Eight: Modeling Heterogeneous Data


Student Study Site
A companion website includes data sets for download, an author blog, and much more!

The text is well written and relatively easy to understand. It provides abundant information without being overwhelming. It is very current.

Eleanor Witta
University of Central Florida

The author provided a great deal of practical advice on a variety of tangentially related topics that I think is great for students.

Richard S. Mohn
University of Southern Mississippi

The book is of good quality as its content is easy-to-read, comprehensive, and up-to-date. Tourism researchers are highly recommended to read this book if they want to catch up with the latest trend of application of SEM techniques.

Lawrence Hoc Nang Fong and Rob Law
School of Hotel and Tourism Management, The Hong Kong Polytechnic University
European Journal of Tourism Management

The textbook is a very practical guide to introducing PLS structural equation modeling for students. Based on many examples, it provides practical insights into developing structural models and their validation techniques.

Professor Anna Lejpras
Business and Management, BSP Business School Berlin
December 10, 2015

The book is written in a way that makes structural equation modelling easy to understand. It is highly recommended for those keen on understanding one of the most robust second generation quantitative data analysis techniques.

Mr allan abwunza
Jomo Kenyatta Univ of Agricult.& Tech., Jomo Kenyatta Univ of Agricult.& Tech.
September 3, 2015
Key features


  • This title provides simple instructions on how to use the SmartPLS software to obtain solutions, and to prepare manuscripts using the technique for submission to journals.
  • Designed to be easily understood even by those with limited statistical and mathematical training, the authors have limited the use of formulas, equations, Greek symbols, and similar notations.
  • "Rules of Thumb" in every chapter provide guidelines on best practices in the application and interpretation of PLS-SEM.
  • Chapters are organized around learning outcomes to simplify learning the concepts, and statistical terms. Concepts are consistently defined in simple words to facilitate an understanding of the method.
  • The book's website includes many supplements and datasets to facilitate learning and teaching, and provides support to professors in the form of Microsoft® PowerPoint slides as well as an Instructor Guide that can be posted to their websites.

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ISBN: 9781452217444