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Advancing the Story

Advancing the Story
Journalism in a Multimedia World

Third Edition
Companion Website

© 2015 | 432 pages | CQ Press
This fully updated Third Edition of Advancing the Story builds on the essential strengths of the original text by providing clear instruction on reporting and producing for multiple platforms, real-world examples, advice from professional journalists and exercises to stimulate additional conversations. By focusing on the skills journalists need to leverage social media and capitalize on the use of mobile devices, the authors explore the role data-driven journalism is playing in the profession. Throughout the book, new screen shots, images, research and examples of broadcast and multimedia reporting bring concepts to life. Additionally, a greater emphasis on journalism ethics permeates the book, with each chapter now including a series of discussion starters to ensure that students consider the ethical implications of their journalistic decisions.
Chapter 1: The Multimedia Mind-Set
Multimedia Basics  
Media on Demand  
Technology Changes Content  
The Best of Broadcast  
The Power of Text  
The Originality of Online  
More From Mobile  
Focus on the Future  
Taking It Home  
Chapter 2: Finding the Story
Story Building Blocks  
Story Ideas  
Reporting Tools  
Types of Interviews  
Interview Ground Rules  
Note Taking  
Getting It Right  
Taking It Home  
Chapter 3: Newsgathering: Broadcast
On-Camera Interviews  
Nonvisual Stories  
Natural Sound Stories  
Working Alone  
Undercover Reporting  
Tools of the Trade  
Taking It Home  
Chapter 4: Newsgathering: Multimedia
Thinking Across Platforms  
Online Audio  
Online Video  
Searching Online  
Computer-Assisted Reporting  
Investigative Reporting  
Tools of the Trade  
Taking It Home  
Chapter 5: Writing The Story: Broadcast
Finding the Focus  
Planning Your Story  
Story Structure  
Beginnings and Endings  
Watch Your Words  
Revising Your Story  
Taking It Home  
Chapter 6: Writing The Story: Multimedia
Understanding Audience  
Writing for the Web  
Converting Stories for the Web  
Search Engine Optimization  
Writing for Social Media  
Moving Into Mobile  
Taking It Home  
Chapter 7: Storytelling: Broadcast
Broadcast Story Types  
Choosing Sound  
Choosing Video  
Writing to Sound  
Writing to Video  
Special Story Types  
Taking It Home  
Chapter 8: Storytelling: Multimedia
Slide Shows  
Interactive Graphics  
Mobile Storytelling  
Beat Blogging  
Live Blogging  
The Multimedia Advantage  
Taking It Home  
Chapter 9: Producing: Broadcast
The Journalist Producer  
Show Choreography  
Audience and Ratings  
Newscast Teases  
Social Media in the Newscast  
Newscasts of the Future  
Taking It Home  
Chapter 10: Producing: Multimedia
Continuous Production Mode  
The Multimedia Producer  
Growing Web Audience  
User-Generated Content  
Planning the Multimedia Story  
Taking It Home  
Chapter 11: Delivering The News
Live Shots  
Taking It Home  
Chapter 12: Multimedia Ethics
Thinking About Ethics  
Multimedia Issues  
Transparency and Bias  
Advertising and Public Relations  
Plagiarism and Copyright  
Digital Manipulation  
Social Media  
Multimedia Solutions  
Taking It Home  
Chapter 13: Getting Ready For The Real World
Multimedia Job Searches  
Job Applications  
The Journalism Business  
Taking It Home  


Online Learning Modules

Building on the fundamentals of reporting, writing and producing, the authors created online learning modules that are both interactive and fully integrated with our text. These modules offer a self-testing, tutorial package so you can work through exercises and examples as you read chapters. At the same time, the site can be used as a teaching tool by instructors, so the exercises can become assignments or ready-made materials for class. The site’s functionality allows students to email solutions and write-ups to their instructors or print and save their work. This gives instructors the built-in ability to assess student work for credit or a grade, but more important, gives students an opportunity to build their portfolios. The site has an online learning module for each of the chapters, as well as a module called “The Ongoing Story” which allows students to report on a story from beginning to end over the course of the semester. Each chapter module has three major components: skill-building exercises, “Discover” pieces, and “Explore” sections. 

Key features


  • A revised structure clarifies the focus of each chapter, allowing instructors to present material either thematically (writing, storytelling and producing) or by medium (broadcast and multimedia).
  • Content has been updated throughout to reflect the latest issues, trends and changes in journalism.
  • An intensified focus on the use of social media as a journalistic tool provides more on reporting with social media, writing for social media and using social media to engage audiences.
  • Extra attention is paid to the importance of mobile devices for news consumption and the use of mobile devices in newsgathering and delivery of news content.
  • A more detailed explanation of the elements needed to make video stories worth watching, including how to shoot sequences from different angles.
  • An expanded section on reporting with the "deep Web" and working with data.
  • A new chapter is entirely focused on the critical job of a newscast producer.
  • Discussion questions at the end of every chapter stimulate conversation about ethical issues facing journalists today.


  • The use of social media as a journalistic tool focuses on reporting with social media, writing for social media and using social media to engage audiences.
  • The importance of mobile devices for news consumption and the use of mobile devices in newsgathering and delivery of news content is emphasized. 
  •  Coverage of the elements needed to make video stories worth watching includes how to shoot sequences from different angles.
  • Know and Tell features showcase professional journalists who share insights on multiplatform approaches and industry changes.
  • Trade Tools features include authors’ training materials, such as helpful checklists with tips and best practices.
  • Taking It Home summaries provide brief chapter wrap-ups.

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ISBN: 9781483351001