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Advancing the Story
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Advancing the Story
Quality Journalism in a Digital World

Fourth Edition


September 2018 | 400 pages | CQ Press

This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students.  Easy to follow [and] very relatable for students. Visually appealing…Love this textbook.”

—Beth Bingham Georges, California State University, Fullerton

Updated Edition of Bestseller!

It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform.

While retaining the book’s clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with:

  • greater emphasis on social media and mobile media to gather, promote and disseminate news content;
  • expanded coverage of media ethics and media law;
  • extended examples of effective reporting across multiple platforms;
  • updated writing exercises and new resources for reviewing AP style; and
  • additional interviews with journalists at the forefront of industry changes.

Visit study.sagepub.com/advancingthestory for interactive chapter modules, skill-building tutorials, and analysis from journalism experts.

 

Instructors! Visit the author’s blog at advancingthestory.com for discussion starters, teaching tips, and more!


 
Tables, Figures and Boxes
 
Preface
 
Chapter 1. The Multimedia Mindset
Multimedia Basics  
Media on Demand  
Technology Changes Content  
The Best of Broadcast  
The Power of Text  
The Originality of Online  
The Social and Mobile Advantage  
Multimedia Ethics  
Focus On the Future  
Taking It Home  
Talking Points  
Ethics Challenges  
Online Learning Module 1  
 
Chapter 2. Finding the Story
Story Building Blocks  
Story Ideas  
Reporting Tools  
Sources  
Interviews  
Types of Interviews  
Interview Ground Rules  
Note Taking  
Getting It Right  
Taking It Home  
Talking Points  
Ethics Challenges  
Online Learning Module 2  
 
Chapter 3. Newsgathering: Broadcast
Video  
Sound  
Lighting  
On-Camera Interviews  
Nonvisual Stories  
Natural Sound Stories  
Working Alone  
Teamwork  
Tools of the Trade  
Taking It Home  
Talking Points  
Ethics Challenges  
Online Learning Module 3  
 
Chapter 4. Newsgathering: Digital
Thinking Across Platforms  
Online Video  
Online Audio  
Photos  
Links  
Graphics  
Searching Online  
Data Reporting  
Investigative Reporting  
Tools of the Trade  
Taking It Home  
Talking Points  
Ethics Challenges  
Online Learning Module 4  
 
Chapter 5. Social Media
Getting Started  
Finding Stories  
Writing for Social Media  
Images for Social Media  
Video for Social Media  
Transparency and Disclosure  
Taking It Home  
Talking Points  
Ethics Challenges  
Online Learning Module 5  
 
Chapter 6. Writing the Story: Broadcast
Finding the Focus  
Planning Your Story  
Story Structure  
Beginnings and Endings  
Watch Your Words  
Accuracy  
Revising Your Story  
Taking It Home  
Talking Points  
Ethics Challenges  
Online Learning Module 6  
 
Chapter 7. Writing the Story: Digital
Understanding Audience  
Writing for the Web  
Adapting Stories for the Web  
Search Engine Optimization  
Moving Into Mobile  
Taking It Home  
Talking Points  
Ethics Challenges  
Online Learning Module 7  
 
Chapter 8. Storytelling: Broadcast
Broadcast Story Types  
Planning  
Choosing Sound  
Choosing Video  
Writing to Sound  
Writing to Video  
Editing  
Special Story Types  
Graphics  
Taking It Home  
Talking Points  
Ethics Challenges  
Online Learning Module 8  
 
Chapter 9. Storytelling: Digital
Data Visualization  
Images  
Social Media Storytelling  
Live Blogs  
Mobile Storytelling  
The Multimedia Advantage  
Taking It Home  
Talking Points  
Ethics Challenges  
Online Learning Module 9  
 
Chapter 10. Producing: Broadcast
The Journalist Producer  
Show Choreography  
Audience and Ratings  
Newscast Teases  
Social Media in the Newscast  
Newscasts of the Future  
Taking It Home  
Talking Points  
Ethics Challenges  
Online Learning Module 10  
 
Chapter 11. Producing: Digital
Continuous Production Mode  
The Digital Producer  
Growing Digital Audience  
User-Generated Content  
Planning the Multimedia Story  
Digital Innovation  
Taking It Home  
Talking Points  
Ethics Challenges  
Online Learning Module 11  
 
Chapter 12. Delivering the News
Voicing  
Stand-Ups  
Live Shots  
Debriefers  
Podcasting  
Taking It Home  
Talking Points  
Ethics Challenges  
Online Learning Module 12  
 
Chapter 13. Getting Ready for the Real World
Multimedia Job Searches  
Job Applications  
Interviews  
On the Job  
The Journalism Business  
Taking It Home  
Talking Points  
Ethics Challenges  
Online Learning Module 13  
 
Notes
 
Glossary of Multimedia Journalism Terms
 
Index

Supplements

Study Site

It's a multimedia world, and today's journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good television reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform. To show how the book's lessons work in the field, every chapter includes interactive chapter exercises, skill-building tutorials and analysis from journalism experts.

This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students.  Easy to follow [and] very relatable for students.  Visually appealing…Love this textbook.”

Beth Bingham Georges
California State University, Fullerton

A soup to nuts, everything but the kitchen sink approach to the news business today.”

J. Patrick McGrail
Jacksonville State University
Key features
NEW TO THIS EDITION:
  • A new chapter on social media as a journalistic tool shows students how to write and report on social media as well as use it to engage audiences.

  • A new feature in every chapter called “Ethics in Action” enables students to explore ethical challenges relevant to the topics being discussed, along with best practices for addressing the myriad of ethical decisions journalists must make every day.

  • An exploration of the rise of newer, immersive technologies shows students how to use tools such as 360 video and images, augmented and virtual reality, and others for more effective storytelling.

  • A revised and expanded section on working with data helps students hone their data-driven storytelling skills and offer strategies and tools for simple-to-produce visualizations.

  • Multiple examples from a wider variety of journalists and journalism organizations expose students to a broad spectrum of journalism careers, including those working in new types of digitally-focused jobs and featuring digital-only news outlets.
KEY FEATURES:
  • The use of social media as a journalistic tool focuses on reporting with social media, writing for social media and using social media to engage audiences.

  • The importance of mobile devices for news consumption and the use of mobile devices in newsgathering and delivery of news content is emphasized. 

  • Coverage of the elements needed to make video stories worth watching includes how to shoot sequences from different angles.

  • Know and Tell features showcase professional journalists who share insights on multiplatform approaches and industry changes.

  • Trade Tools features include authors’ training materials, such as helpful checklists with tips and best practices.

  • Taking It Home summaries provide brief chapter wrap-ups.


Please list changes to each element, including textual revision, tables, maps, charts, figures, data, readings, etc, as applicable.

Preface:

The preface has been changed to reflect the new approach to instruction related to ethical decision making and to explain the rationale behind a separate chapter on social media.

Foreword:

NA

Introduction:

NA

Chapter 1:

Please check all that apply

 Major Changes      Minor Changes      Changed Tables/Figures 

 Changed Data & Statistics          Changed References/Citation    

Summary of changes: The chapter opens with an updated coverage scenario illustrating the role social media plays for many journalists on a daily basis. Additional discussion of social media’s importance in engaging audience is included, as well as an “Ethics in Action” feature, which focuses on tools for ethical decision making.  Six new images were added and Table 1.1 and Figure 1.1 have been updated with new data and statistics.

Chapter 2:

Please check all that apply

 Major Changes      Minor Changes      Changed Tables/Figures 

 Changed Data & Statistics          Changed References/Citation    

Summary of changes: This chapter now includes a section on the “slow journalism” movement and a discussion of how to interview for multiple platforms, as well as a new Know & Tell feature on finding stories.  The Ethics in Action segments cover the importance of diverse sources and ethical interviews.  A new ethics question has been added to the end-of-chapter pedagogy. Five new images were added, along with new examples of interview policies.

Chapter 3:

Please check all that apply

 Major Changes      Minor Changes      Changed Tables/Figures 

 Changed Data & Statistics          Changed References/Citation    

Summary of changes: This chapter has a significant number of changes – it now incorporates much greater detail on using smartphones and drones in the newsgathering process.  A new Trade Tools is specifically designed for MMJs and Ethics in Action segments focus on staging video and appropriate use of undercover reporting. This chapter also includes nine new images, including a series of five to illustrate video sequencing, and a new “Know and Tell” feature on interviewing.

 

 

 

 

 

Chapter 4:

Please check all that apply

 Major Changes      Minor Changes      Changed Tables/Figures 

 Changed Data & Statistics          Changed References/Citation    

Summary of changes: Added social media to the reporting checklist; added Ethics in Action sections on interview agreements and the links you choose to include in your story.  We’ve also added or updated 10 images in the chapter.

Chapter 5:

Please check all that apply

 Major Changes      Minor Changes      Changed Tables/Figures 

 Changed Data & Statistics          Changed References/Citation    

Summary of changes: This is an entirely new chapter with sections on finding stories and engaging audience, as well as best practices for creating ethical and effective content for social platforms.  This chapter relies on the latest research about social media as a newsgathering and dissemination tool and has all new Know & Tell and Trade Tools features, as well as all new images. 

Chapter 6:

Please check all that apply

 Major Changes      Minor Changes      Changed Tables/Figures 

 Changed Data & Statistics          Changed References/Citation    

Summary of changes: Added Ethics in Action on plagiarism and fabrication, and a section on fairness.

Chapter 7:

Please check all that apply

 Major Changes      Minor Changes      Changed Tables/Figures 

 Changed Data & Statistics          Changed References/Citation    

Summary of changes: At the suggestion of reviewers, we’ve added a significant amount of material on writing in the print style. We have new examples of writing for broadcast and the web, and a new Know & Tell on the use of Twitter as a “notebook” for field reporters. Ethical use of news releases and a new ethics questions related to social media have been added to the chapter as well.

Chapter 8:

Please check all that apply

 Major Changes      Minor Changes      Changed Tables/Figures 

 Changed Data & Statistics          Changed References/Citation    

Summary of changes: Added ethics discussions of digital manipulation of video, audio and images.

 

 

 

 

Chapter 9:

Please check all that apply

 Major Changes      Minor Changes      Changed Tables/Figures 

 Changed Data & Statistics          Changed References/Citation    

Summary of changes: We added a section on how to create newsworthy memes, significantly revised the section on creating slide shows, discussed best practices in producing content for specific social media platforms, added more on mobile reporting and created a new section on immersive storytelling, including AR, VR and 360. New data and references were added.

Chapter 10:

Please check all that apply

 Major Changes      Minor Changes      Changed Tables/Figures 

 Changed Data & Statistics          Changed References/Citation    

Summary of changes: We added a new Know & Tell on producing and updated information about audience measurement. Ethics in Action segments deal with fair use and content agreements. Expanded discussion on the producer’s role in social media and updated section on the future of video news delivery.

Chapter 11:

Please check all that apply

 Major Changes      Minor Changes      Changed Tables/Figures 

 Changed Data & Statistics          Changed References/Citation    

Summary of changes: We added new perspectives from various digital producers, revised the section on producing mobile content, user-generated content (UGC) and crowdsourcing.  We added ethics sections on corrections, use of UGC and native advertising. New sections on chat bots, voice interaction and multimedia storytelling are also included.

Chapter 12:

Please check all that apply

 Major Changes      Minor Changes      Changed Tables/Figures 

 Changed Data & Statistics          Changed References/Citation    

Summary of changes: We updated sections on stand ups and live reporting. New ethics challenges focus on live reporting and we add best practices for live streaming in a new Trade Tools. Signifcant new material added on podcasting.

Chapter 13:

Please check all that apply

 Major Changes      Minor Changes      Changed Tables/Figures 

 Changed Data & Statistics          Changed References/Citation    

Summary of changes: We updated multimedia job searching data and the section on personal branding.  We incorporated a new Know & Tell on job hunting and added new discussion of on-the-job challenges, such as safety on live shots and protection from sex harassment. New salary data and updates on the journalism business are also included.

 

 

 

 

Chapter 14:

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Chapter 15:

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Chapter 16:

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Chapter 17:

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Chapter 18:

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Chapter 19:

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Chapter 20:

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Please add additional chapters as needed here:

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