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Alternative Media
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Alternative Media

First Edition

© 2001 | 172 pages | SAGE Publications Ltd

What are "alternative media"? Are they the same as underground, radical or oppositional media?

In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites.

Alternative Media:

  • Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live
  • Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom
  • Locates contemporary alternative media in their cultural, historical and political contexts

Alternative Media provides a timely corrective to media theorizing which focuses almost exclusively on the output of the media conglomerates. As such it will be an essential purchase for all students and researchers with an interest in the true nature of the contemporary media environment.

 

 
Approaching Alternative Media
Theory and Methodology  
 
The Economics of Production
 
What Use Is a Zine? Identity-Building and Social Signification in Zine Culture
 
Alternative Media and New Social Movements
 
Writers, Readers and Knowledge in New Social Movement Media
 
Information and Communication Technologies (ICTs) in Alternative Media

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ISBN: 9780761967712
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