You are here

Due to global supply chain disruptions, we recommend ordering print titles early.
An Introduction to Qualitative Research

An Introduction to Qualitative Research

Sixth Edition
  • Uwe Flick - Freie Universtität Berlin, Germany
Additional resources:

January 2019 | 696 pages | SAGE Publications Ltd

The definitive guide to the full qualitative research process, from design to dissemination, this is everything you need to understand how good quality research is produced, and how to use and enrich your own work with it.

New to this edition:

-       A new structure follows the research process step-by-step

-        Brand new chapter on digital methods and social media data explores cutting-edge research

-        Multi-disciplinary case studies give you real research examples whatever your subject

-        Focused reading exercises help you explore the literature and build a better bibliography

-        Integrated online resources, to master the key concepts, discover real research and track your progress

 An Introduction to Qualitative Research has everything a social science student needs to understand and explore the richness of qualitative research.


Chapter 1 Why and how to do qualitative research
Chapter 2 The qualitative-quantitative distinction
Chapter 3 Theoretical frameworks
Chapter 4 Methods and data in qualitative research
Chapter 5 Texts as data in qualitative research
Chapter 6 Formulating a research question
Chapter 7 Choosing and constructing the research design
Chapter 8 Planning the process in qualitative research
Chapter 9 Ethics of doing qualitative research
Chapter 10 Using the existing literature
Chapter 11 Entering the field
Chapter 12 Sampling
Chapter 13 Extending qualitative designs with triangulation
Chapter 14 Collecting verbal data
Chapter 15 Doing interviews
Chapter 16 Doing focus groups
Chapter 17 Using narrative data
Chapter 18 Collecting data beyond talk
Chapter 19 Observation and ethnography
Chapter 20 Visual data: photography, film and video
Chapter 21 Using documents as data
Chapter 22 Digital and social media research
Chapter 23 Analyzing qualitative data
Chapter 24 Transcription and data management
Chapter 25 Grounded theory coding
Chapter 26 Thematic coding and content analysis
Chapter 27 Using naturally occurring data: conversation, discourse and hermeneutic analysis
Chapter 28 Using software in qualitative data analysis
Chapter 29 Quality of qualitative research: criteria and beyond
Chapter 30 Writing qualitative research
Chapter 31 State of the art and the future

Good overview for students starting research.

Mr Bernard Pennington
School of Human and Health Sciences, Huddersfield University
January 25, 2020

An excellent all-in-one book with the latest research available on qualitative research.

Dr Elfrieda Fleischmann
Geography and research, Cedar College
June 11, 2019

This book was adopted as a recommended text and a request made for a library purchase. A prescribed text for the HSIP902 Research project module needs to include secondary research methods.

Dr Patricia McClunie-Trust
Centre for Health and Social Practice, Waikato Institute of Technology
June 29, 2020

Clear and understandable manual for first time researchers

Dr Memory Mabika
Communication and Applied Language Studies, University of Venda
June 14, 2019

Thank you so much for this awesome book! I often wish I had more teaching hours allocated to my Qualitative Techniques courses..., but this book helps my students dive deeper into the ocean of Qualitative Research so that they can acquire the knowledge that we don't have time to discuss in class but that they need to master for they Master's thesis, among others.

Mrs FRANCOISE Passerard
Marketing, Paris School of Business
December 12, 2019

The book is a compendium of qualitative research methods, many of them are widely applied in communication studies. Students will benefit from reading concise and simple introductions into each method and also research designs and processes.

Dr Zinaida Manžuch
Communications, Vilnius University
July 1, 2019

Uwe Flick is one of the scholars who write so clearly on qualitative research that it becomes easier even for undergraduates to understand and even love qualitative research.

Dr Alice Lungu
Urban Studies, Copperbelt University
June 28, 2020

A clearly written,detailed and authoritative account of qualitative research.

Dr Paul Demetriou-Crane
Education and Childcare, Havering College of FE And HE
March 9, 2019

Guides students through the qualitative research process from planning to dissemination, providing instruction and tips at each stage.

Mrs Carol Ellis
Allied Health & Medicine (Chelmsford), Anglia Ruskin University
September 24, 2019

This is an extremely thorough and detailed exploration of the theories and issues underpinning qualitative research and a valuable resource for undergraduate and postgraduate students undertaking qualitative research projects.

Dr Louise Campbell
School of Education & Social Work, Dundee University
January 7, 2019