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Applied Thematic Analysis
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Applied Thematic Analysis



© 2012 | 320 pages | SAGE Publications, Inc

After collecting qualitative data from in-depth interviews, focus groups, or field observations, students and researchers often struggle to make sense of it. This step-by-step guide draws on the authors' many years of experience carrying out qualitative research and conducting trainings on the subject. Their book describes how to analyze qualitative data in a systematic and rigorous way. The authors introduce and outline applied thematic analysis, an inductive approach that draws on established and innovative theme-based techniques suited to the applied research context. Chapters follow the sequence of activities in the analysis process and also include discussions of mixed methods, choosing the most appropriate software, and how to write up and present the results.

"This book presents what all of the books I've tried to use in the past have failed to present—how to analyze qualitative data."—Catherine C. Schifter, Temple University

"This book does a wonderful job of explaining how important thematic analysis is for producing good research, and it uses rich and detailed examples to do it."—Matthew Hartley, University of Pennsylvania

 
Chapter 1. Introduction to Applied Thematic Analysis
 
Chapter 2. Planning and Preparing the Analysis
 
Chapter 3. Themes and Codes
 
Chapter 4. Validity and Reliability (Credibility and Dependability) in Qualitative Research and Data Analysis
 
Chapter 5. Supplemental Analytic Techniques
 
Chapter 6. Data Reduction Techniques
 
Chapter 7. Comparing Thematic Data
 
Chapter 8. Integrating Qualitative and Quantitative Data
 
Chapter 9. Choosing Qualitative Data Analysis Software
 
Chapter 10. Writing Up Thematic Analyses

“There are few qualitative texts that really present a step-by-step process of how to analyze qualitative data in a systematic and rigorous way. It is very well written, students will find this text helpful. The examples are great.”

Howard K. Butcher
The University of Iowa

“I like that it is practice focused. The real world examples are key and the real world problems make the text more useful. The exercises are nice to pick from for in-class activities or small projects.”

Natoshia M. Askelson
The University of Iowa

I really think that this is the book that was very much needed. Thematic analysis in my experience is one of the most popular techniques that students use in their dissertations, but there has been little written about methodological foundations and the actual process and procedures of this kind of analysis. I think this book fills this gap very well and provides the description of actual analytical techniques to make the process more structured and rigorous. The book also incorporates examples from NVivo which is a very popular software with many institutions at the moment. The second section is about quantifying qualitative findings – and integrating quantitative and qualitative data. I find the description interesting and there are a couple of very useful tables and classifications of how to do it which no doubt will be useful for students. The section on writing up findings is really useful and I think can be used as a teaching material even if one is not using thematic analysis. Overall the book is very good and I would definitely recommend it to students on Dissertation Writing modules and/or PG Research Methods.

Maria Karepova
University of East London Business School

Deals with topic in a clear and easily understoood manner. Guides the students through the various stages and provides thought provoking discussion at intervals.

Dr Anne Mills
other, Bournemouth University
October 6, 2014

Excellent book, but I couldn't fit it into my existing syllabus.

Professor Susan Hawes
Clinical Psychology Dept, Antioch New England Grad Sch
January 26, 2014

I really think that this is the book that was very much needed. Thematic analysis in my experience is one of the most popular techniques that students use in their dissertations, but there has been little written about methodological foundations and the actual process and procedures of this kind of analysis. I think this book fills this gap very well and provides description of actual analytical techniques to make the process more structured and reliable. The book also incorporates examples from NVivo which is a very popular software with many institutions at the moment. The second section is about quantifying qualitative findings – and integrating quantitative and qualitative data. I find the description interesting and there are a couple of very useful tables and classifications of how to do it which no doubt will be useful for students. Finally the section on writing up findings is really useful and I think can be used as a teaching material even if one is not using thematic analysis, because students always have difficulties when they are trying to write up their findings chapters. Overall the book is very good and I would definitely recommend it to students on Dissertation Writing modules and/or PG Research Methods

Dr Maria Adamson
Business School, University of East London
January 22, 2014

Excellent text - definitely fills a gap for this type of data analysis

Dr Anne Mills
other, Bournemouth University
October 22, 2013

One of the best books ever written on thematic analysis. The book gives a good grasp on what thematic analysis is all about. Strongly recommended for masters and PhD students.

Dr Fawaz Baddar
Marketing , IESEG School of Management
September 17, 2013

Ordered for Library and recommended for an upcoming qualitative methods course.

Dr John Hedgcock
GSTILE, Monterey Institute of International Studies
June 29, 2013

An excellent text that explains the use of applied thematic analysis. A useful companion when undertaking thematic research.

Mr Alan Marvell
School of Leisure, University of Gloucestershire
April 15, 2013

Pages

Key features

Key Features

  • Offers a practical methodological framework—applied thematic analysis—drawing on a broad range of theoretical and methodological perspectives and adapting them for use in applied research contexts
  • Includes a number of useful tools, templates, and other job aids in each chapter to help readers apply the concepts covered to their own research
  • Provides exercises in each chapter to give readers hands-on practice working with the techniques presented
  • Offers guidance on how, when, and how to count in the analysis of qualitative data
  • Features real world examples to illustrate and reinforce the ideas and procedures described

 


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Hardcover
ISBN: 9781412971676
$91.00

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