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Applying Social Psychology
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Applying Social Psychology
From Problems to Solutions

Second Edition
  • Abraham P Buunk - University of Groningen, Netherlands
  • Mark Van Vugt - VU University Amsterdam, Netherlands, The University of Kent, UK, University of Southampton, UK

© 2013 | 200 pages | SAGE Publications Ltd
The Second Edition of this best selling textbook continues to offer a simple, systematic, step-by-step guide to doing applied psychology.
 

Using the authors' own PATH model, the text presents a new methodology for applying primarily social psychological theory to a wide range of social problems.

With real-world case studies, end-of-chapter exercises and interviews with leading social psychologists, Applying Social Psychology guides students to define a problem, conduct a theory-based analysis, develop an explanatory model, set up and execute a research project to test the model, and develop an intervention.

Written in the same engaging and accessible way, this Second Edition offers:

  • A new appendix with examples of PATH model applications
  • An extended glossary
  • Case studies from organizational, health, and environmental psychology
  • Recent applied social psychology research
  • More focus on applied evolutionary psychology
  • Social network analysis and social media as research tools.

This is a highly practical text, which can be used by introductory and advanced level students who want to learn how to analyze practical problems and develop solutions based upon social psychological theory and research.

 
About the Authors
 
Preface
 
How to Use this Text
 
Introduction and Background
 
1 APPLYING SOCIAL PSYCHOLOGY
 
Example of the Application of Social Psychological Theories
Other Relevant Decisions  
Applying Social Psychology: The PATH from Problem to Intervention  
Problems with Applying Theories  
Conclusion  
 
2 THE PROBLEM PHASE: FROM A PROBLEM TO A PROBLEM DEFINITION
 
Introduction
 
Key Questions for Problem Definition
 
Research for a Problem Definition
 
Completing the Problem Definition
 
3 THE ANALYSIS PHASE: FINDING THEORY-BASED EXPLANATIONS FOR PROBLEMS
 
Introduction
 
Specifying the Outcome Variable
 
Requirements for the Outcome Variable
 
The Divergent Phase: Generating Explanations
 
Theoretical Approaches Under Investigation: The Case of Safe Sex Promotion
 
The Convergent Phase: Reducing the Number of Explanations
 
4 THE TEST PHASE: DEVELOPING AND TESTING THE PROCESS MODEL
 
Introduction
 
Formulating a Process Model
 
Heuristics for Developing a Process Model
 
Testing the Process Model
 
Doing Your Own Research
 
5 THE HELP PHASE: DEVELOPING THE INTERVENTION
 
Introduction
 
Preparing Intervention Development
 
Developing the Intervention
 
Building the Intervention Programme
 
Implementation of the Intervention
 
CONCLUSION: LOOKING BACKWARD AND FORWARD
 
Glossary
 
Bibliography
 
Index

'This 2nd edition by Buunk and Van Vugt is a major contribution to understanding the role of Applied Social Psychology's relevance in dealing with societal problems. It is coherently written and inspiring to students clearly demonstrating the application of psychological theories and knowledge to a variety of everyday problems. For Practitioners the PATH model is a must have "tool" in their armoury, it reflects competency in the field, ensuring a structured approach to a theoretical and empirically-based intervention plan. Highly recommended.'

Dr Carmen-Maria Fyfe
Robert Gordon University, Aberdeen

Recognising the need for practical examples and illustration to convey the step-by-step approach, each chapter is enhanced with a number of interesting features. Interviews with prominent applied social psychologists, such as Gerjo Kok, will provide a welcome respite to students who may struggle with the sometimes dense and detailed description of the phases. Case studies are used to illustrate practical examples of each phase in action. There are also engaging practical activities, which an instructor could adapt for use in the classroom.

Emma L. Davies
Department of Psychology, Social Work and Public Health, Oxford Brookes University

Very good read. Written in an approachable style. The end of chapters practical activities are great for students as they allow to demonstrate how psychological knowledge can be applied to everyday problems.

Miss Magdalena Marczak
Faculty of Health & Life Sciences, Coventry University
January 5, 2015

I recommended this book as a supplement to the basic social psychology introduction. The students are complaining about too much content in the main text book, so I did not made this a requirement or essential reading.

Professor Rolf Van Dick
Institute of Psychology, J.W.Goethe-University Frankfurt
February 7, 2014

The book is written in an accessible style with many examples, which makes it more enjoyable to read and easier to understand.

Ms Yvon Van den Boer
Media, Communication & Organisation, Twente University
January 22, 2014

Excellent all round introduction to social psychology written in an accessible style.

Mr Billy Hardy
Counselor Education , Glamorgan University
November 22, 2013

Sample Materials & Chapters

Chapter 1: Applying Social Psychology


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