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The Media, Public Knowledge, and Interpretive Practice

First Edition

March 2009 | 280 pages | SAGE India
Audience–Citizens: The Media, Public Knowledge and Interpretive Practice explores the relationship between media and democracy from the perspective of the audience and proposes a unique conceptual framework for the analysis of audiences, consumption patterns and citizenship. Drawing on original research on the interpretation of documentaries by audiences in India and Britain, this book examines how sociological and cultural factors affect the interpretation of mediated knowledge. It develops a fresh approach to the relational dynamics of media and politics in contemporary India and by extension elsewhere in the developing world.

This refreshing combination of conceptual novelty and analytical rigour will hold great value for academics, research scholars and students of media and communication studies, politics, cultural studies, and sociology, as well as professionals involved with journalism, news and documentary filmmaking.

Introduction: Media Audiences, Public Knowledge, and Democracy
Introduction: Media Audiences, Public Knowledge and Democracy
Audiences and Socio-cultural Contexts
Understanding 'Understanding': The Hermeneutics of Audience Reception
Exploring 'Context'
Documentary Meanings and Public Knowledge
Methodological Reflections on 'Cross-cultural' Audience Research
Non-fiction and Audience Evaluations
Ethnicity, Multiculturalism and Interpretive Practice
Making Connections: Media Audiences and Cultural Citizenship
Concluding Comments

Audience – Citizen brings attention to what the author describes as a glaring under-theorising in reception studies. The author explores the relations between the media, democracy and citizenship through reception analysis combining theory and cross-cultural empirical research…The book offers cross-cultural research to examine audience interpretations of television texts in India and Britain…The book is a certainly a valuable contribution to the field of audience research…The value of the book lies in its extensive literature review, sophisticated theorising as well it focuses on non fiction programmes and its attempt to raise some very crucial questions that indicate areas that needs further research.

Contributions to Indian Sociology

In nine heavily worded and references infused chapters, the author outlines various theoretical frameworks where research and theory has investigated the varying factors that effects one’s interpretation of the media. Through a labyrinth of criticisms and linear thought, Harindranath presents a study conducted by him in an attempt to bridge the gap in media and audience interpretation research which is based on previous research and theory caveats.

Combat Law

The work breaks fresh ground in analyzing the interesting yet unexplored relationship between democratic processes and media. Students of mass communication would definitely benefit from this work. The book is undoubtedly very good for reference for further studies.

The Tribune

[The book] is a fresh approach to examining media and politics in contemporary India and in the developing world. Full of references from media and communication experts, this book is an outstanding piece of communication research.

The Pioneer

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ISBN: 9788178299358

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