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Bruce B. Frey University of Kansas, USA

Bruce B. Frey, Ph.D., is an award-winning researcher, teacher, and professor of educational psychology at the University of Kansas. He is the author of There’s a Stat for That!, Modern Classroom Assessment, and 100 Questions (and Answers) about Tests and Measurement for SAGE and associate editor of SAGE’s Encyclopedia of Research Design. He also wrote Statistics Hacks for O’Reilly Media. His primary research interests include classroom assessment, instrument development, and program evaluation. In his spare time, Bruce leads a secret life as Professor Bubblegum, host of Echo Valley, a podcast that celebrates bubblegum pop music of the late 1960s. The show is wildly popular with the young people.