David Machin Örebro University, Sweden
is Lecturer in the Department of Media and Communication at the University of Leicester. He is co-editor of the journal Social Semiotics
and has written five other books, including Introduction to Multimodal Analysis
(Hodder, 2007), and News Production
(Routledge, 2006), as well as co-editing the Media Audiences
major work with Barrie Gunter.