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Devyani M. Lal User Researcher and Design Research Practitioner based in San Francisco, California

Devyani M. Lal is a user and design research consultant based in San Francisco. With an M. A. degree in design from National Institute of Design, she has worked on global user experience studies, consumer studies and usability studies using her own frameworks for many organizations such as GE Healthcare, Mercedes-Benz and Panasonic. Her research and publication interests include areas of design, research and technology as a means of understanding their social, psychological and political implications and the relationship of design to the public. This work includes studies of the impact of new technologies and design concerning unique user behaviour. Most recently, she has examined the user experience of the health workers performing diagnostic tests during PET-CT scan for cancer patients.

From 2017 to 2019, she served as a lead designer and interim head of design research at Tata Elxsi, where she was the lead designer, researcher and manager of the team. She was awarded Bravo Award in 2018 and 2019 for customer appreciation, project leadership and designing and conducting design workshops for Tata Elxsi employees. Formerly, she has worked as a principal advisor to entrepreneurs and start-ups (2013–2016). She is currently an advisor at Think HR India on designing and developing strategic toolkits for HR training and workshops based on design-thinking values and ethics. She has been a notable speaker on consumer behaviour, mindful design and design research practices in numerous design conferences and
management institutes.

At leisure, she likes to visit her favourite museums with travelling exhibits and attend design talks. Recently, due to the pandemic, she was seen indulging in strategybased board games and graphic novels.