You are here

Due to global supply chain disruptions, we recommend ordering print titles early.


Lokesh Jasrai Associate Professor (Marketing), Mittal School of Business, Lovely Professional University, Phagwara, Punjab

Lokesh Jasrai is Associate Professor, Mittal School of Business, Lovely Professional University, Punjab, India. A post-graduate (MBA-Agri-Business) from Institute of Agri-Business Management, Bikaner, Rajasthan, and PhD in rural marketing, Dr Jasrai has been actively involved in imparting quality education in the field of business administration. He has 12 years of full-time teaching and research experience in the field of management (marketing). As a keen researcher, he has presented several research papers in national and international conferences and published various articles in refereed and scopus/ABDC listed journals. His areas of expertise are data analysis with SPSS, business research methods and business analytics with R. He also has a life membership of Punjab Commerce and Management Association.