You are here

IMPORTANT NOTICE: Book orders submitted from April 23rd to May 6th will be delayed due to a system upgrade. Please allow extra processing time of one to two weeks minimum. We apologize for the inconvenience. For immediate access to most SAGE books, please select the E-review copy option when requesting an instructor review copy or Electronic version when selecting a purchasing option and then follow the link to the VitalSource website to complete your request. If you require assistance with requesting an E-review copy or Electronic version, please call (800) 818-7243 ext. 6140 or email textsales@sagepub.com.

Lynn Vavreck University of California, Los Angeles, USA

Lynn Vavreck is associate professor of political science at the University of California, Los Angeles (UCLA), where she has taught since 2001. She previously taught at Dartmouth College and held a research position at Princeton University. Before returning to the academy, Vavreck worked in the White House and on presidential campaigns. Her research focuses mainly on the effects of campaign messaging and specifically on the impact of political advertising. She is the author of The Message Matters: The Economy and Presidential Campaigns and co-author of Campaign Reform: Insights and Evidence and The Gamble: Choice and Chance in the 2012 Election. Her political commentary can be read in The New York Times and on broadcast outlets like MSNBC, CNN, and NPR. She serves on advisory boards for the American National Election Study and the British Election Study and has twice consulted for venture-funded start-ups interested in improving the measurement of advertising and public attitudes through innovations in technology.