R. Craig Lefebvre University of South Florida, USA

R. Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is the chief maven at socialShift, the socialdesign, marketing and media consultancy located in Sarasota, FL. Dr. Lefebvre also holds appointments as a Research Professor at The George Washington University School of Public Health and Health Services, University of Maryland School of Public Health and the University of South Florida College of Public Health. His current research focuses on applying design thinking, social media and mobile technologies in social marketing and public health programs. Craig is the author of over 100 publications in the areas of community health promotion, social marketing, social and mobile media and public health and has made over 250 presentations at professional meetings and invited venues around the world.