Stephen Brown University of Ulster, UK
Stephen Brown is Professor of Marketing Research at Ulster University, UK. He has written numerous books including Fail Better, Free Gift Inside and Wizard: Harry Potter’s Brand Magic
, the last of which was translated into twelve languages. Once described as ‘the Antichrist of marketing’, his articles have appeared in the Journal of Marketing
, the Journal of Consumer Research
and theHarvard Business Review
, among many others. A life-long jogger, who believes Nike is second to none, he writes comic novels in his spare time.