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IMPORTANT NOTICE: Book orders submitted from April 23rd to May 6th will be delayed due to a system upgrade. Please allow extra processing time of one to two weeks minimum. We apologize for the inconvenience. For immediate access to most SAGE books, please select the E-review copy option when requesting an instructor review copy or Electronic version when selecting a purchasing option and then follow the link to the VitalSource website to complete your request. If you require assistance with requesting an E-review copy or Electronic version, please call (800) 818-7243 ext. 6140 or email

Xinxun Wu Chairman, Shanghai Innovative Institute of Social Sciences, Shanghai University

Xinxun WU, PhD, is Professor and Head of the Media Industry Institute at Shanghai University. He has been granted the status of expert receiver of “Special Government Allowance” by the State Council. He has been awarded as one of the “Top 10 Excellent Theoretical Contributors in China.” Professor Wu also serves as the Vice Chairman and the Executive Secretary in China’s Media Economy and Management Committee. He has published over 30 books and over 100 academic papers.