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Basic and Advanced Focus Groups
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Basic and Advanced Focus Groups



July 2018 | 216 pages | SAGE Publications, Inc
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.

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Preface
 
About the Author
 
PART I. BASIC ISSUES
 
Chapter 1. Introducing Focus Groups
Basic Issues  
Advanced Topics  
 
Chapter 2. Uses for Focus Groups
Basic Issues  
Advanced Topics  
 
Chapter 3. The Importance of Interaction
Basic Issues  
Advanced Topics  
 
PART II. DESIGNING FOCUS GROUPS
 
Chapter 4. Research Design for Focus Groups
Basic Issues  
Advanced Topics  
 
Chapter 5. Group Composition, Group Size, and Number of Groups
Basic Issues  
Advanced Topics  
 
Chapter 6. Asking Questions in Focus Groups
Basic Issues  
Advanced Topics  
 
Chapter 7. Moderating the Discussion
Basic Issues  
Advanced Topics  
 
Chapter 8. Analyzing Focus Groups
Basic Issues  
Advanced Topics  
 
PART III. ADVANCED TOPICS AND CONCLUSIONS
 
Chapter 9. Working Cross-Culturally
Basic Issues  
 
Chapter 10. Specialized Age Groups
Basic Issues  
 
Chapter 11. Online Focus Groups
Basic Issues  
 
Chapter 12. Conclusions: Future Directions for Focus Groups
Basic Issues  
 
APPENDICES
 
Appendix 1
Statement of Informed Consent  
 
Appendix 2
Generic Focus Group Introduction  
 
Appendix 3
Three Examples of Interview Guides  
 
Appendix 4
Experiences as Graduate Students  
 
Glossary
 
References
 
Index

“This is great tool for their students or themselves if they want to use focus groups as a research approach. There is a lot of value for the price of this text.”

Kyle M. Woosnam
Texas A&M University

“This introductory text provides students with a solid understanding of principles, methods, and contributions of focus group methodology. It provides good coverage of the topic and essential components for consideration in using focus groups. Morgan is among the most well-known experts on focus group research; this current volume reflects how his insight and own research have evolved over the years to show how the field has changed.”

Christina Harnett
Counseling and Human Development, Johns Hopkins University

“This book provides accessible, practical information that is targeted toward an audience unfamiliar with the logistics of conducting focus groups.”

Sally O. Hastings
University of Central Florida

“The chapters contain enough depth for the text to serve as a one-stop shop for designing and using a focus group methodology.”

Michael A. Guerra
Lincoln University

“Overall, the book is written in a language that is easy to understand (despite the topics the book is covering) for undergraduate students who may not be interested in research methods and have taken it as a required course in their curriculum.”

Kenneth C. Yang
The University of Texas At El Paso
Key features

KEY FEATURES:

  • A bi-level approach to the material makes the book useful to both beginning and more advanced readers. All of the advanced topics are written in a way that makes them optional so novices just looking for an introduction to the basic aspects of focus groups can skip over the more advanced material without missing anything that will affect their ability to comprehend the rest of the book.
  • An accessible writing style makes it easy for the reader to absorb both introductory and more advanced material.

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Paperback
ISBN: 9781506327112
$45.00