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Analyzing Decision Making

Analyzing Decision Making
Metric Conjoint Analysis

March 1988 | 96 pages | SAGE Publications, Inc

Presents new survey instruments which can be used to elicit information from respondents about preferences. He also chooses samples, collects data, and analyzes it to contruct somthing akin to demand equations.

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Background Concepts and Theory
Design and Analysis of Conjoint Experiments
Practical Applications of Conjoint Theory and Methods
Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models

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ISBN: 9780803927575

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