You are here

Sage online ordering services will be unavailable due to system maintenance on May 27th at 10:00 am Pacific / 1:00 pm Eastern time. Thank you for your patience and we apologize for the inconvenience.
Applied Thematic Analysis

Applied Thematic Analysis

November 2011 | 320 pages | SAGE Publications, Inc

After collecting qualitative data from in-depth interviews, focus groups, or field observations, students and researchers often struggle to make sense of it. This step-by-step guide draws on the authors' many years of experience carrying out qualitative research and conducting trainings on the subject. Their book describes how to analyze qualitative data in a systematic and rigorous way. The authors introduce and outline applied thematic analysis, an inductive approach that draws on established and innovative theme-based techniques suited to the applied research context. Chapters follow the sequence of activities in the analysis process and also include discussions of mixed methods, choosing the most appropriate software, and how to write up and present the results.

"This book presents what all of the books I've tried to use in the past have failed to present—how to analyze qualitative data."—Catherine C. Schifter, Temple University

"This book does a wonderful job of explaining how important thematic analysis is for producing good research, and it uses rich and detailed examples to do it."—Matthew Hartley, University of Pennsylvania

Chapter 1. Introduction to Applied Thematic Analysis
Chapter 2. Planning and Preparing the Analysis
Chapter 3. Themes and Codes
Chapter 4. Validity and Reliability (Credibility and Dependability) in Qualitative Research and Data Analysis
Chapter 5. Supplemental Analytic Techniques
Chapter 6. Data Reduction Techniques
Chapter 7. Comparing Thematic Data
Chapter 8. Integrating Qualitative and Quantitative Data
Chapter 9. Choosing Qualitative Data Analysis Software
Chapter 10. Writing Up Thematic Analyses

Deals with topic in a clear and easily understoood manner. Guides the students through the various stages and provides thought provoking discussion at intervals.

Dr Anne Mills
other, Bournemouth University
October 6, 2014

Excellent book, but I couldn't fit it into my existing syllabus.

Professor Susan Hawes
Clinical Psychology Dept, Antioch New England Grad Sch
January 26, 2014

I really think that this is the book that was very much needed. Thematic analysis in my experience is one of the most popular techniques that students use in their dissertations, but there has been little written about methodological foundations and the actual process and procedures of this kind of analysis. I think this book fills this gap very well and provides description of actual analytical techniques to make the process more structured and reliable. The book also incorporates examples from NVivo which is a very popular software with many institutions at the moment. The second section is about quantifying qualitative findings – and integrating quantitative and qualitative data. I find the description interesting and there are a couple of very useful tables and classifications of how to do it which no doubt will be useful for students. Finally the section on writing up findings is really useful and I think can be used as a teaching material even if one is not using thematic analysis, because students always have difficulties when they are trying to write up their findings chapters. Overall the book is very good and I would definitely recommend it to students on Dissertation Writing modules and/or PG Research Methods

Dr Maria Adamson
Business School, University of East London
January 22, 2014

Excellent text - definitely fills a gap for this type of data analysis

Dr Anne Mills
other, Bournemouth University
October 22, 2013

One of the best books ever written on thematic analysis. The book gives a good grasp on what thematic analysis is all about. Strongly recommended for masters and PhD students.

Dr Fawaz Baddar
Marketing , IESEG School of Management
September 17, 2013

Ordered for Library and recommended for an upcoming qualitative methods course.

Dr John Hedgcock
GSTILE, Monterey Institute of International Studies
June 29, 2013

An excellent text that explains the use of applied thematic analysis. A useful companion when undertaking thematic research.

Mr Alan Marvell
School of Leisure, University of Gloucestershire
April 15, 2013

good text but too specific for introductory course

Dr Kathryn Obenchain
Curriculum Instruction Dept, Purdue University
April 15, 2013

Content wise, a decent book on thematic analysis.

Ms Chrysavgi Sklaveniti
Dept of Management (Grad Sch of Bus), Strathclyde University
April 10, 2013

An excellent and detailed overview of thematic analysis - an approach favoured by many dissertation students. Both detailed and easy to read.

Mr Simon Bishop
Science, Technologyand Health, University Campus Suffolk
March 13, 2013
Key features

Key Features

  • Offers a practical methodological framework—applied thematic analysis—drawing on a broad range of theoretical and methodological perspectives and adapting them for use in applied research contexts
  • Includes a number of useful tools, templates, and other job aids in each chapter to help readers apply the concepts covered to their own research
  • Provides exercises in each chapter to give readers hands-on practice working with the techniques presented
  • Offers guidance on how, when, and how to count in the analysis of qualitative data
  • Features real world examples to illustrate and reinforce the ideas and procedures described


For instructors

Select a Purchasing Option

Rent or Buy eBook
ISBN: 9781544367217

ISBN: 9781412971676

This title is also available on SAGE Research Methods, the ultimate digital methods library. If your library doesn’t have access, ask your librarian to start a trial.