Corrugated Slices
The Social Jalebi
- Shombit Sengupta - International Management Strategy Consultant
This third book of The Jalebi Trilogy series, Corrugated Slices: The Social Jalebi is about the feelings a jalebi evokes in us. The first, Jalebi Management, brought varied ideas on how Indian industry can compete globally by creating seamless interconnections like a jalebi. The jalebi’s opposite character, its unpredictable twists and turns that give it a dicey connotation is Strategic Pokes: The Business Jalebi.
Corrugated Slices: The Social Jalebi is a European way of looking at different everyday happenings. Its out-of-the-ordinary insights cover heterogeneous Indian society, be it education, religion, living conditions, films, women’s issues, or political slipups while sharing and comparing Indian and international experiences in the same breath. The book has very innovative ideas–such as “Does thinking exist?”— making you relook at what you already know. The jalebi’s negative–positive influence is an absolute connect with Indian and international youth. The bias toward the young generation is obvious; the book is narrated under small subheadings, making it engaging for them who have time and patience on a shoestring.
The book is an interesting reading that fits into multiple genres and hence will attract wide readership…thought provoking anecdotes, catchy acronyms, diversity in the experiences shared, all add to the readability of the book.