Leading in the New Strategy Landscape
- William Rick Crandall - University of North Carolina, Pembroke
- John A. Parnell - University of North Carolina, Pembroke
- John E. Spillan - University of North Carolina, Pembroke
Organizational Communication | Strategic Management
Offering a strategic orientation to crisis management, this fully updated edition of Crandall, Parnell, and Spillan's Crisis Management helps readers understand the importance of planning for crises within the wider framework of an organization's regular strategic management process. This strikingly engaging and easy-to-follow text focuses on a four-stage crisis management framework: 1) Landscape Survey: identifying potential crisis vulnerabilities, 2) Strategic Planning: organizing the crisis management team and writing the plan, 3) Crisis Management: addressing the crisis when it occurs, and 4) Organizational Learning: applying lessons from crises so they will be prevented or mitigated in the future.
The second edition emphasizes the importance of managing both the internal landscape (those stakeholders within the organization, such as the employees, owners, and management) and the external landscape (those stakeholders outside of the organization, such as the media, customers, suppliers, general public, government agencies, and special interest groups).
“I really like [Crisis Management]. It is very readable and interesting. It is able to explain things clearly without being too basic for the more experienced reader…There is more 'content' and more different approaches and perspectives than in other crisis management books. Other books seem repetitive, dry and one-note by comparison.”
“I LOVE the basic premise: that crisis management should be integrated with strategic management. That beautifully underlies the authors' preferred framework, which in turn drives the text's organization and content. Too often, courses and texts are developed in silos, with strategic management being separated from organization theory and organization behavior and so on…This text takes an interdisciplinary approach to a set of critical problems that managers must consider and resolve in order to protect the interests of their employees, organizations, and communities.”
“I think the level of writing and presentation is excellent.”
“The book was easy for [my students] to read and understand. It also provided good mini cases…The exercises and mini cases were very useful. However, the overall readability for students is what I found impressive and why I chose this book over others in the market.”
“Overall, I found the Crandall, Parnell and Spillan book appropriate in scope (not overly broad and general, but also not clearly narrow and specific). They focused in on essential information for an introductory book on crisis management, and the reader should be well informed just by reading this book. The writing style was straightforward, concise and business-like, with a professional conversational tone. I liked it, and found it easy to read this book and to stay engaged with the material. I think students will find it interesting, comprehensible, and appealing to read.”
“This book offers a logical and theoretical framework for crisis management, depicted in a visual model that is explained with real-world examples. The book expertly blends theory with real-world application in a manner that simply makes sense. Such an approach is extremely valuable when planning for crises as well as teaching how to plan for crises...The chapters then have a very real-world approach so the amount of theory is perfect!”
“Excellent! That's why I have selected it as my text. The incorporation of strategy emphasizes the importance of crisis planning. It covers most of what I have traditionally emphasized in my courses. I particularly like its structure, breaking the process into stages and internal and external landscape. The text also covers the entire process of crisis management from sources and early warning to recovery...It covers the sequential unfolding of crises and as such, matches the way I teach and consult on CM. Very nicely done!”
Crisis Management. Leading in the New Strategy Landscape is a textbook oriented mainly to management and communication practitioners. It is divided into eleven chapters, systematized according with a major framework outlined in chapter one. All the chapters present opening cases to illustrate the theoretical contents and end with summary, questions for discussion and exercises. The examples seed along all the chapters illustrate the theoretical content balancing the information with practical cases. As a textbook for students, it may lack densification (particularly for European academia) yet it is suitable for practitioners who want to have a clearer picture of processes and items to help them to take timely decisions.
Great models throughout text and ample case studies.
Plan to adopt Ongoing Crisis Communication by Coombs. What instructor resources come with this text?