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Broadcast News Producing
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Broadcast News Producing



© 2004 | 232 pages | SAGE Publications, Inc

"Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry."

-Dr. Joe Foote, Arizona State University and Past President of the Association for Education in Journalism and Mass Communication

"Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the camera. Broadcast News Producing is full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast."

-Beth E. Barnes, University of Kentucky

 

 Broadcast News Producing is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, Broadcast News Producing goes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet.

This text lays the groundwork for good producing, giving the reader an insider's perspective on newsroom structure and the producer's role. It takes students step-by-step through the producing process, providing a guide to putting together a successful newscast. The book also addresses critical issues that face today's producers, including ethics, newsroom leadership, staff management, resource management, newsroom relationships, and career planning.

Key Features

  • Combines the practical skills and techniques needed in today's broadcast news production with timely theoretical and ethical issues facing producers.
  • Serves as a guide to running campus radio and television programs, complete with step-by-step instructions and examples on how to run a news program from start to finish.
  • Reinforces teaching points through graphics, tables, charts, and photos.
  • Gives readers an insider's view of broadcast production through question-and-answer interviews with current and former broadcast news producers.
  • Focuses separate sections on producing news programs for television, radio, and the Internet; and on producing specialized broadcast news segments such as sports, weather, live reports, debates, roundtable discussions, and call-in shows.


Broadcast News Producing
is an ideal textbook for undergraduate journalism courses in broadcast news and mass communications. It is also recommended as a reference for secondary school and college newsrooms, where it can be used as a guide to running a campus news program.

 
Chapter 1- What is a Producer?
Newsroom Structure  
What Else Does a Producer Do?  
The Producer's Role in the Newsroom  
Thinking More About It  
 
Chapter 2- Producing Today's News
The Evolution of News Producing  
Network News  
Implications for Local Producers  
Thinking More About It  
 
Chapter 3- The Producing Process
Story Ideas and Value  
Rundowns  
Skeleton Rundowns  
Blocks and Stacking  
Finishing Strong  
Scripting  
In the Control Room  
Thinking More About It  
 
Chapter 4- Writing
Overview  
Summary  
Thinking More About It  
 
Chapter 5- Producing for Television
Alternative News Formats  
Alternative News Strategies  
Breaking News  
Summary  
Thinking More About It  
 
Chapter 6- Weather and Sports
Weather  
Sports  
Thinking More About It  
 
Chapter 7- Producing for Radio and the Internet
Radio  
The Internet  
Thinking More About It  
 
Chapter 8- Surviving the Newsroom
Theories X, Y and Z  
Newsroom Relationships  
Personal Relationships  
Thinking More About It  
 
Chapter 9- Issues in Producing
Quality vs. Ratings  
Live Reporting  
News Cutbacks  
Market Size  
Ethics  
Consultants  
Thinking More About It  
 
Chapter 10- The Job Market
Finding a Producing Job  
The Job Search Process  
Summary  
Thinking More About It  


"Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry."

Dr. Joe Foote
Arizona State University and Past President of the Association for Education in Journalism and Mass Communication


"Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the camera. Broadcast News Producing is full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast."

Beth E. Barnes
University of Kentucky
Key features
  • Combines both the practical and the theoretical focusing on the skills and techniques needed in today's broadcast news production.
  • Serves as a guide to running campus radio and television stations. Step-by-step instructions and examples. Teaching points reinforced by graphics, tables, charts, and phots.
  • Question-and-answer interviews with current and former broadcast news producers.  Including an insider's view of broadcast production.
  • Unlike other books, the text also goes into detail about producing specialized broadcast news programs, such as debates, roundtable discussions and call-in shows.

For instructors

Review and Desk copies for this title are available digitally via VitalSource.

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If you require a print review copy, please call: (800) 818-7243 ext. 6140 or email textsales@sagepub.com.

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Paperback
ISBN: 9781412906715
$91.00

This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.