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Business and Community
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Business and Community
The Story of Corporate Social Responsibility in India

  • Pushpa Sundar - Founder and first Executive Director, Sampradaan Indian Centre for Philanthropy, New Delhi

© 2013 | 408 pages | SAGE Publications Pvt. Ltd
Business and Community is a historical narrative which also highlights emerging critical issues and the achievements as well as deficits of Indian CSR. Its objectives are threefold:

- To enhance public knowledge, understanding and appreciation of what Indian business has contributed to society

- To enthuse the business community as a whole, especially the younger generation, by highlighting exemplary individualsmpanies in the history of Indian CSR

- To identify the factors which inhibit or encourage CSR so as to enable business and government to take appropriate action

Written in a simple, non-jargonistic language, it is easy to understand without being simplistic. Its extensive bibliography will be useful for further research.

Foreword Ratan N Tata  
Preface  
Introduction  
Private Wealth for Public Good  
 
PART ONE: BUSINESS AND COMMUNITY: YESTERDAY (1850-1990)
Merchants to Multinationals: Growth of Indian Business  
Merchant Charity (1850-1941)  
Corporate Philanthropy (1941-1960)  
Towards Corporate Social Responsibility (1960-1990)  
 
PART TWO: BUSINESS AND COMMUNITY: GLOBALIZATION AND BEYOND (1990-2012)
Winds of Change  
CSR in Action  
The Challenges  
 
PART THREE: BUSINESS AND COMMUNITY: TOMORROW
CSR as Trusteeship  
Appendices  
Select Bibliography  
Index  
In this book, Pushpa Sundar’s approach is refreshingly different for several reasons, and so merits the serious attention of lay readers as well as of the corporate world and management community...it is well organised and written with simplicity, clarity and felicity with language...the historical section of the book is both interesting and thought provoking.... this is an excellent work which amply justifies the expectations. Sundar has collected and organised material logically and convincingly.
ASCI Journal of Management, Vol 43, 1 September 2013

The book discusses the aspect in lucid language backed by in-depth research. The author brings the chronicle up to date with astute depiction of history of relationship between business and society...the appendices of the book are treasury for research where it provides sound reference on historical aspect and brief sketches of CSR by a few companies.

Abhigyan, Vol 31, April-June 2013

[The book] chronicles succinctly the fascinating story of India’s business....A must-read for all managers, management students, faculty, and business and civil society leaders.

The Business Standard, 2 May 2013

By tracing the course of business engagement with the community over one hundred and fifty years, the book provides a unique historical perspective of corporate citizenship in India.

N R Narayana Murthy
Founder and Chairman Emeritus, Infosys Limited

It is well worth reading by all those who would shape the institutions business India needs for more inclusive growth driven by entrepreneurial energies. 

Arun Maira
Member, Planning Commission, Government of India

Pushpa Sundar is well qualified to provide a holistic perspective on the various issues concerning CSR today, and has done so admirably in this book.

M V Subbiah
Managing Trustee, AMM Foundation

[The book] provides a unique historical perspective of corporate citizenship in India...an easy-to-read, jargon-free hardbound volume.... Deals extensively with CSR challenges...essentially a historical narrative written with an objective to enhance knowledge, understanding and appreciation of what business can contribute to society...a work of deep insight and sound scholarship...a sound understanding of CSR and its importance in doing business in the modern world.

Economic & Political Weekly

This book highlights the critical issues...lucid language packed with indepth research…. Brings new realms to discussion of CSR, a true novelty…the appendices of the book are treasury for research where it provides sound reference on historical aspect and brief sketches of CSR by a few companies.

Abhigyan

The book deals extensively with CSR challenges both generic and those from issues which have become sites of conflict…written with an objective to enhance knowledge, understanding and appreciation of what business can contribute to society. It is a work of deep insight and sound scholarship…anyone reading it would not just emerge empowered with a wealth of knowledge but a sound understanding of CSR 

Economic & Political Weekly, 1 November 2014

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ISBN: 9788132109556
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