You are here

Business and Professional Communication
Share

Business and Professional Communication
KEYS for Workplace Excellence

Fourth Edition
Experience with SAGE edge


January 2019 | 464 pages | SAGE Publications, Inc

Provide your students with the knowledge and skills they need to move from interview candidate, to team member, to leader with this fully updated Fourth Edition of Business and Professional Communication. Accessible coverage of new communication technology and social media prepares students to communicate effectively in real world settings. With an emphasis on building skills for business writing and professional presentations, this text empowers students to successfully handle important work-related activities, including job interviewing, working in team, strategically utilizing visual aids, and providing feedback to supervisors.

New to the Fourth Edition:

  • A New “Introduction for Students” introduces the KEYS process to students and explains the benefits of studying business and professional communication.

  • Updated chapter opening vignettes introduce students to each chapter with a contemporary example drawn from the real world, including a discussion about what makes the employee-rated top five companies to work for so popular, new strategies to update PR and marketing methods to help stories stand out, Oprah Winfrey’s 2018 Golden Globe speech that reverberated throughout the #metoo movement, Simon Sinek’s “How Great Leaders Inspire Action” TED talk, and the keys to Southwest Airlines’ success.

  • An updated photo program shows diverse groups of people in workplace settings and provides current visual examples to accompany updated vignettes and scholarship in the chapter narrative.

Give your students the SAGE edge!

SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/quintanilla4e


 
Preface
 
Acknowledgments
 
Introduction for Students
 
PART I. BEGINNING COMMUNICATION PRINCIPLES
 
CHAPTER 1. BUSINESS AND PROFESSIONAL EXCELLENCE IN THE WORKPLACE
Understanding the Importance of Human Communication in Business and Professional Contexts  
Communication: A Complex Process  
Communication Apprehension  
Communication Ethics  
KEYS for Excellence in the Workplace  
Executive Summary  
Explore  
Review  
Discussion Questions  
Terms to Remember  
 
CHAPTER 2. VERBAL AND NONVERBAL COMMUNICATION
Verbal Communication  
Nonverbal Communication  
Codes of Nonverbal Communication  
Forming Relationships With Verbal and Nonverbal Communication  
KEYS to Excellence in Verbal and Nonverbal Communication  
Executive Summary  
Explore  
Review  
Discussion Questions  
Terms to Remember  
 
CHAPTER 3. LISTENING
Hearing and Listening  
Barriers to Listening  
Listening Styles and Categories  
Improving Your Listening  
KEYS to Listening Excellence  
Executive Summary  
Explore  
Review  
Discussion Questions  
Terms to Remember  
 
PART II . ENTERING THE WORKPLACE
 
CHAPTER 4. RÉSUMÉS, INTERVIEWS, AND NEGOTIATION
The Job-Seeking Process  
Stage One: Exploring  
Stage Two: Researching  
Stage Three: Applying  
Stage Four: Interviewing  
Stage Five: Following Up  
Stage Six: Negotiating  
KEYS to Excellence in the Job-Seeking Process  
Executive Summary  
Explore  
Review  
Discussion Questions  
Terms to Remember  
 
CHAPTER 5. GETTING TO KNOW YOUR DIVERSE WORKPLACE
Learning Your Workplace Culture  
Assimilating College Students  
Diversity in Your Workplace: Some Important Concepts  
Examples of Diversity in Professional Contexts  
KEYS to Excellence in Getting to Know Your Diverse Workplace  
Executive Summary  
Explore  
Review  
Discussion Questions  
Terms to Remember  
 
PART III . DEVELOPING IN THE WORKPLACE
 
CHAPTER 6. INTERPERSONAL COMMUNICATION AT WORK
Exploring Relationship Types at Work  
The Line Between Professional and Personal  
Professional Etiquette  
KEYS to Excellence in Interpersonal Communication  
Executive Summary  
Explore  
Review  
Discussion Questions  
Terms to Remember  
 
CHAPTER 7. STRENGTHENING TEAMS AND CONDUCTING MEETINGS
How Do Groups Differ From Teams?  
Conducting Meetings  
Shared Leadership  
Problem Solving  
Cultivating Innovative Thinking  
Conflict in Team Meetings  
KEYS to Excellence in Team Communication  
Executive Summary  
Explore  
Review  
Discussion Questions  
Terms to Remember  
 
PART IV. EXCELLING IN THE WORKPLACE
 
CHAPTER 8. TECHNOLOGY IN THE WORKPLACE
Communication and Technology: Tools for Professionals  
Drawbacks of Technology  
Social Media and Technology: Key Challenges in the Communication Age  
Professional Etiquette With Technology  
KEYS to Excellence With Communication and Technology  
Executive Summary  
Explore  
Review  
Discussion Questions  
Terms to Remember  
 
CHAPTER 9. BUSINESS AND PROFESSIONAL WRITING
The Importance of Written Communication  
Striving for Written Communication Excellence  
Types of Written Communication  
KEYS to Excellence in Written Communication  
Executive Summary  
Explore  
Review  
Discussion Questions  
Terms to Remember  
 
CHAPTER 10. LEADERSHIP AND CONFLICT MANAGEMENT
What Is Leadership?  
Utilizing Power  
Improving Communication With Leadership Theories  
Hiring the Right Team  
Following Up and Following Through  
Communicating About Your Team  
Dealing With Difficult People  
Giving Feedback  
Putting It Together  
Managing Your Public Image  
KEYS to Excellence in Leadership  
Executive Summary  
Explore  
Review  
Discussion Questions  
Terms to Remember  
 
PART V. PRESENTING IN THE WORKPLACE
 
CHAPTER 11. INFORMING AND PERSUADING
The Importance of Presenting With Professional Excellence  
Identifying Presentation Opportunities and Purposes  
Speaking to Inform  
Speaking to Persuade  
KEYS to Excellence in Professional Presentations  
Executive Summary  
Explore  
Review  
Discussion Questions  
Terms to Remember  
 
CHAPTER 12. SPEECH DESIGN
Analyzing the Audience  
Analyzing the Context  
Researching  
Organizing Your Presentation  
Introductions  
Conclusions  
Language  
KEYS to Excellence in Speech Design  
Executive Summary  
Explore  
Review  
Discussion Questions  
Terms to Remember  
 
CHAPTER 13. DELIVERING A SPEECH WITH PROFESSIONAL EXCELLENCE
Delivering a Presentation With Professional Excellence  
PowerPoint and Other Supporting Aids  
Practice Makes Perfect  
Team Presentations  
KEYS to Excellence in Delivering a Speech  
Executive Summary  
Explore  
Review  
Discussion Questions  
Terms to Remember  
 
PART VI . SURVIVING IN THE WORKPLACE
 
CHAPTER 14. WORK–LIFE BALANCE
The Importance of Work–Life Balance  
Triggers to Imbalance  
Strategies for Balance  
KEYS to Excellence With Work–Life Balance  
Executive Summary  
Explore  
Review  
Discussion Questions  
Terms to Remember  
 
Epilogue: Communication Is Work
 
References
 
Glossary
 
Index
 
About the Authors

Supplements

Instructor Resource Site
SAGE edge offers a robust online environment featuring an impressive array of tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. SAGE edge content is open access and available on demand. Learning and teaching has never been easier!

SAGE edge for Instructors supports teaching by making it easy to integrate quality content and create a rich learning environment for students.

  • Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert personalized questions to assess students’ progress and understanding
  • Sample course syllabi for semester and quarter courses provide suggested models for structuring one’s course
  • Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for the course
  • EXCLUSIVE! Access to full-text SAGE journal articles have been carefully selected to support and expand on the concepts presented in each chapter to encourage students to think critically
  • Video and multimedia links that appeal to students with different learning styles
  • Lecture notes summarize key concepts by chapter to ease preparation for lectures and class discussions
Student Study Site

SAGE edge offers a robust online environment featuring an impressive array of tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. SAGE edge content is open access and available on demand. Learning and teaching has never been easier!

SAGE edge for Students provides a personalized approach to help students accomplish their coursework goals in an easy-to-use learning environment.

  • Mobile-friendly eFlashcards strengthen understanding of key terms and concepts
  • Mobile-friendly practice quizzes allow for independent assessment by students of their mastery of course material
  • Learning objectives reinforce the most important material
  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter
  • Video and multimedia links that appeal to students with different learning styles

“This book is a well-organized and easily accessible text that provides a clear progression and approach to skill development that can enhance both our communication and approach to management and organizational culture.”

Raymond Blanton
University of the Incarnate Word
Key features
NEW TO THIS EDITION:
  • A New “Introduction for Students” introduces the KEYS process to students and explains the benefits of studying business and professional communication.
  • Updated chapter opening vignettes introduce students to each chapter with a contemporary example drawn from the real world, including a discussion about what makes the employee-rated top five companies to work for so popular, new strategies to update PR and marketing methods to help stories stand out, Oprah Winfrey’s 2018 Golden Globe speech that reverberated throughout the #metoo movement, Simon Sinek’s “How Great Leaders Inspire Action” TED talk, and the keys to Southwest Airlines’ success.
  • An updated photo program shows diverse groups of people in workplace settings and provides current visual examples to accompany updated vignettes and scholarship in the chapter narrative.
KEY FEATURES:
  • Compelling narratives introduce students to each chapter with a contemporary example drawn from the real world.
  • The KEYS organizing theme includes the following features 1) Know Yourself self-assessments and inventories, 2) Evaluate the Professional Context sections that encourage application of knowledge to a variety of professional contexts and situations, 3) Your Communication Interaction features focus on making competent communication choices and selecting the appropriate communication channel, and 4) Step Back and Reflect sections that present challenges and dilemmas in business and professional contexts, promoting analysis of what went wrong in specific business and professional situations.  
  • “Ethical Connection” features emphasize ethics, a foundation of business and professional excellence, in all chapters by connecting a topic to an ethical perspective.
  • Discussion Questions build students’ critically thinking skills and help generate classroom discussion.
  • SAGE edge provides students helpful tools, including eFlashcards, practice quizzes, and more, in one easy-to-use online environment.


For instructors

Select a Purchasing Option


Loose-leaf
ISBN: 9781506369587
$87.00

Paperback
ISBN: 9781506369594
$116.00