- Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments
- Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015)
- Includes new ‘scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles.
Suitable for all students taking B2B marketing modules.
· PowerPoint Slides
· Instructor's Manual
· Sample Exam Questions
· SAGE Journal Articles
· Video links