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Careers in Media and Communication
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Careers in Media and Communication



March 2018 | 184 pages | SAGE Publications, Inc

Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, students explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek.



 
Chapter 1: Mass Communication
What Is Mass Communication?

 
Theories of Mass Communication

 
Mass Communication Methods

 
Mass Communication in Society

 
Trends in Mass Communication

 
Skills

 
 
Chapter 2: Advertising and Marketing
What Is Advertising?

 
Marketing

 
Careers in Advertising and Marketing

 
Insider Insight: Tonya Hottmann, Director of Marketing

 
Advertising and Marketing Jobs: By the Numbers

 
Skills Needed for Advertising and Marketing

 
Advertising and Marketing Vocabulary

 
Job Search Terms

 
 
Chapter 3: Public Relations
What Is Public Relations?

 
History of Public Relations

 
Public Relations Today

 
Careers in Public Relations

 
Public Relations Duties

 
Insider Insight: Evan S. K. Sullivan, APR, Director of Public Relations (Agency)

 
Insider Insight: Alexandra Sabbag, Founder and Principal

 
Insider Insight: Erin Spain, Communications Director

 
Public Relations Jobs: By the Numbers

 
Skills Needed for Public Relations

 
Job Search Terms

 
 
Chapter 4: Journalism
What Is Journalism?

 
History of Journalism

 
Journalism Today

 
Careers in Journalism

 
Insider Insight: Natalie Brunell, Television News Reporter

 
Insider Insight: Katey McFarlan, Blogger

 
Insider Insight: Lee Wolverton, Managing Editor

 
Journalism Jobs: By the Numbers

 
Skills Needed for Journalism

 
Job Search Terms

 
 
Chapter 5: Mass Communication Careers in Business
What Is Business?

 
The Role of Mass Communication in Business

 
Mass Communication Careers in Business

 
Insider Insight: Keri Gavin, Director of Host Relations and Customized Training

 
Insider Insight: Megan Sommer, Corporate Recruiter

 
Mass Communication Careers in Business: By the Numbers

 
Skills Needed for Mass Communication

 
 
Chapter 6: Publishing
What Is Publishing?

 
History

 
Today’s Trends

 
Careers in Publishing

 
Career Domains

 
Insider Insight: Paddy Calistro, President and CEO

 
Insider Insight: Moira Kerrigan, Associate Director of Marketing

 
Insider Insight: Jen Brady, Advertising Associate

 
Publishing Jobs: By the Numbers

 
Skills Needed for Publishing

 
 
Chapter 7: Telecommunications and Visual Communication
What Is Telecommunications?

 
Careers in Telecommunications

 
Insider Insight: Dutch Wargo, Cameraman

 
Skills Needed for Telecommunications

 
Job Search Terms

 
What Is Visual Communication?

 
Careers in Visual Communication

 
Insider Insight: Katie Dolciato, Associate Art Director

 
Skills Needed for Visual Communication

 
What Is Public Administration?

 
Job Search Terms

 
Telecommunications and Visual Communication Jobs: By the Numbers

 
 
Chapter 8: Public Administration
What Is Public Administration?

 
 
Careers in Public Administration
Insider Insight: Jim Norris, Village Manager

 
Insider Insight: Michael Crotty, Assistant Village Manager/Director of Human Resources

 
Public Administration Jobs: By the Numbers

 
Skills Needed for Public Administration

 
Job Search Terms

 
 
Chapter 9: Nonprofits
What Are Nonprofits?

 
Careers in Nonprofits

 
Insider Insight: Emily Anderly, Fund-Raising Director

 
Insider Insight: Linda J. Smith, Marketing Director

 
 
Nonprofit Jobs: By the Numbers
Skills Needed for Nonprofits

 
Job Search Terms

 
 
Chapter 10: Skills
 
Hard Skills
Soft Skills

 
Interpersonal Skills

 
Personality

 
Conclusion

 
 
Chapter 11: Preparation
Personal Branding

 
Online Presence

 
Portfolios

 
 
Chapter 12: Experience
Internships

 
Volunteer Work

 
Course Projects

 
Part-Time Work

 
Closing Tips for Experience

 
 
Chapter 13: Searching and Applying for Jobs
Job Searching

 
Job Applications

 
Conclusion

 
 
Chapter 14: Interviewing
Preparation

 
Execution

 
Follow-Up

 
 
Chapter 15: Career Success Strategies
Adjustment and Assimilation

 
Continued Learning

 
Mentoring

 
 
References
 
Index
 
About the Author

“A must-read for anyone considering a career in media or the communications industry. The book is a straightforward, no-nonsense approach to the various avenues available for anyone considering entering this profession.”

ARBA Online
Key features

Key Features:

  • Real stories from current practitioners describe the day-to-day work experience a student can expect in an entry-level position, as well as give students insight into the skills and aptitudes that hiring managers are seeking.
  • Detailed career profiles introduce students to a variety of careers and help students identify the skills needed to be successful in each line of work.
  • An overview of current industry trends familiarizes students with the hiring needs and practices in mass communication industries.  


 

Sample Materials & Chapters

Chapter 1. Mass Communication

Chapter 10. Skills


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