You are here

Careers in Media and Communication
Share

Careers in Media and Communication



March 2018 | 184 pages | SAGE Publications, Inc
Careers in Media and Communication provides a practical resource for students pursuing communication degrees or who are interested in careers in mass communication. The book helps students understand, search for, and secure a job in mass communication through detailed career profiles and information. Each career chapter in the book is paired with a practitioner interview, either in an entry-level position to provide insight into the day-to-day work experience that a student can expect, or at a more advanced level to give students insight into the skills and profiles that hiring managers are seeking. Author, Stephanie Smith, also provides insights into industry trends and the training and experience necessary to be competitive in a changing job market.
 
Chapter 1. Mass Communication
What is Mass Communication?  
Theories of Mass Communication  
Mass Communication Methods  
Mass Communication in Society  
Trends in Mass Communication  
Skills  
 
Chapter 2. Advertising and Marketing
What is Advertising?  
Marketing  
Careers in Advertising and Marketing  
Advertising and Marketing Jobs: By the Numbers  
Skills Needed for Advertising and Marketing  
Advertising and Marketing Vocabulary  
Job Search Terms  
 
Chapter 3. Public Relations
What is Public Relations?  
History of PR  
PR Today  
Careers in PR  
PR Duties  
PR Skills  
PR Vocabulary  
Job Search Terms  
 
Chapter 4. Journalism
What is Journalism?  
History of Journalism  
Journalism Today  
Careers in Journalism  
Skills  
 
Chapter 5. Mass Communication Careers in Business
What is Business?  
The Role of Mass Communication in Business  
Mass Communication Careers in Business  
Mass Communication Careers in Business: By the Numbers  
Skills  
 
Chapter 6: Publishing
What is Publishing?  
History  
Today’s Trends  
Careers in Publishing  
Career Domains  
Careers in Publishing: By the Numbers  
 
Chapter 7. Telecommunications and Visual Communication
What is Telecommunications?  
Careers in Telecommunications  
Skills  
Job Search Terms  
Visual Communication  
Careers in Visual Communication  
Skills & Job Search Terms  
Telecommunications and Visual Communication: By the Numbers  
 
Chapter 8. Public Administration
What is Public Administration?  
Careers in Public Administration  
Skills  
Job Search Terms  
Careers in Public Administration: By the Numbers  
 
Chapter 9. Nonprofits
The Nonprofit Industry  
Careers in Nonprofits  
Skills  
Job Search Terms  
Careers in Nonprofit: By the Numbers  
 
Chapter 10. Skills
Hard Skills  
Soft Skills  
Interpersonal Skills  
Conculsion  
 
Chapter 11. Preparation
Personal Branding  
Online Presence  
Portfolios  
 
Chapter 12. Experience
Internships  
Volunteer Work  
Course Projects  
Part Time Work  
Closing Tips for Experience  
 
Chapter 13. Searching and Applying for Jobs
Job Searching  
Job Applications  
Conclusion  
 
Chapter 14. Interviewing
Preparation  
Execution  
Follow-Up  
 
Chapter 15. Career Success Strategies
Adjustment and Assimilation  
Continued Learning  
Mentoring  
Key features
KEY FEATURES:
  • Real stories from current practitioners describe the day-to-day work experience a student can expect in an entry-level position, as well as give students insight into the skills and aptitudes that hiring managers are seeking.
  • Detailed career profiles introduce students to a variety of careers and help students identify the skills needed to be successful in each line of work.
  • An overview of current industry trends familiarizes students with the hiring needs and practices in mass communication industries.  


Preview this book

For instructors

Select a Purchasing Option


Paperback
ISBN: 9781506360928
$28.00