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Case Study Research for Business
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Case Study Research for Business



March 2012 | 144 pages | SAGE Publications Ltd
Using a step-by-step approach, Case Study Research for Business takes students right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting work.

Key features:

  • Takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions.

  • Coverage of contemporary topics such as research ethics

  • Packed with practical examples from all areas of business.

  • Pedagogical features including vignettes, exercises and 'cases' which directly relate to business research

  • Additional online material including worked examples, further case studies, structure templates and online readings

 
What Is Case Study Research?
 
Philosophical Assumptions of Case Study Research
 
Developing Your Case Study Research Strategy
 
Access and Ethics in Case Study Research
 
Data Collection
 
Managing and Analyzing Data
 
Quality in Case Study Research
 
Writing and Presenting Your Research

I particularly recommend chapters 2 and 4. Both concern the time consuming but essential preparatory aspects to achieve excellent research which are frequently overlooked or 'bolted-on' by students in their anxiety to get cracking
Toni Hilton
Marketing and Business Strategy, University of Westminster


This book is an invaluable resource for anyone considering or engaging in a case study approach whether they are a final year undergraduate dissertation student, a Masters student or even a PhD researcher. This clearly written and logically structured book is not only informative and comprehensive but combines a rigorous and practical approach to case study research with an approachable style that should appeal to both students and lecturers alike
Dr. Tony Garry
Senior Lecturer in Marketing, University of Otago, New Zealand


Case study research is surrounded by confusion, uncertainty and prejudice. This book provides both a comprehensive understanding and step by step guide that should enable anyone to confidently select and undertake case study based research. With its easy to read format, this text will soon become one of the small handful of 'must have' research texts for students and other researchers
Dr Julie Robson
Director of Enterprise, Business School, Bournemouth University, UK


This is a clearly written text that demystifies the process of undertaking case study research and cogently explains how to undertake a credible and convincing research investigation. Unlike many other case study research texts this book focuses on the needs of Business students (and the expectations of their supervisors and examiners!) and clearly explains the stages involved in undertaking a case study while emphasising the need for meticulous preparation, planning and presentation. The approach used presents key concepts and expectations in a manner and language easily accessible by students including those tackling an Undergraduate dissertation or at the beginning of Doctoral study
Professor Denise Skinner
Dean of Faculty and Professor of HRM, Coventry University


An important and welcome book, which should quite rightly raise the credibility of case study research. Its appeal will be to doctoral students, their supervisors and examiners, who aspire to research contemporary phenomena. This approach to research ,has much to offer from both a rigour and relevance perspective and hence has value for both academics and practitioners
Professor Steve Worthington
Department of Marketing, Monash University, Australia


This is a highly accessible and down-to-earth book. It is packed full of tips and insights, and steers the reader carefully through the theoretical and practical issues involved in trying to achieve academic rigour whilst taking account of practitioner values and benefits. This book should enable even novice researchers to use case study strategy to produce a robust and good quality thesis or dissertation
Rachel Gosling
Dean of Postgraduate Programmes, IFS School of Finance


This text provides much needed guidance for an important area of research - case studies. There are few useful resources in this area so it is with pleasure that I read this book; the writing style is engaging for students, the content is highly credible and the inclusion of quantitaitive data as a source of information makes this a unique text. This book is a must-have for anyone doing case-study analysis (or supervising students who are using this approach)
Professor Rebekah Russell-Bennet
QUT Business School, Queensland University of Technology, Australia



The book provides a good introduction for case study research and I recommend the book always in my courses.

Mr Pierre Wolfram
Junior professorship for Idea and Innovation Management, University of Erlangen Nuremberg
December 17, 2013

Will be on the recommended list for the new course.

Dr Andrew Whalley
School of Management, Royal Holloway, University of London
October 30, 2013

A good text, but the students struggled with the concepts

Mr Nicholas Snowden
Business Management, York St John University College
September 18, 2013

This book is of great interest to any student considering possibilities of case studies. Its excellent reading in general, however gives a cutting edge to students pursing qualitative studies namely case studies.

Dr Margaret Mangion
Edward de Bono Institute, University of Malta
May 19, 2013

Useful case study approach which many accounting students can use effectively to stimulate their research projects.

Mr Owen Lewis
Swansea Business School, Swansea Metropolitan University
May 2, 2013

a useful text for general business students.

Dr Janet Astley
Management , York St John University
April 23, 2013

A useful text to get students started on the strategic project.

Professor Brian Morgan
Cardiff School of Management, Cardiff Metropolitan University
April 10, 2013

This is an excellent introduction for the novice and very refreshing for the experienced researcher. Easy to read and much food for thought!

Mr Faisal Sheikh
Sheffield Business School, Sheffield Hallam University
March 15, 2013

This is a great text for case study research. It offers a perfect blend of literature and explanation. It is a must for all students who are introduced to case study research for the first time. It offers a strong step by step approach to cases which I feel this text does more than any other book. the level of analysis is not as strong as other texts, but suitable for both post graduate and undergraduate students.

Mr Chris Doran
Salford Business School, Salford University
February 28, 2013

Sample Materials & Chapters

Chapter One


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