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Communication and Sport
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Communication and Sport
Surveying the Field

Third Edition


February 2017 | 384 pages | SAGE Publications, Inc

Communication and Sport: Surveying the Field, Third Edition examines a wide array of topics necessary to understand sports media, rhetoric, culture, and organizations from micro- to macro-level issues. All levels of sports are addressed through varied lenses such as mythology, community, and identity. The Third Edition is newly expanded to incorporate the latest topics and perspectives in the field such as fan cultures; racial identity and gender in sports media; politics and nationality in sports; crisis communication in sports organizations and more.

 
Chapter 1: Introduction to Communication & Sport
Communication and Sport  
Perspectives and Approaches  
 
Chapter 2: COMMUNITY IN SPORT
Player #1: The Participant  
Player #2: Sports Organizations  
Player #3: Sports Media Entities  
Player #4: The Fan  
Community of Sport in the 21st Century: Changing “Player Roles"  
 
Chapter 3: SPORTS MEDIA: NAVIGATING THE LANDSCAPE
Sport and Traditional Media  
Sport and New Media  
Sport and Social Media  
Sport and User-Generated Media  
 
Chapter 4: SPORT FAN CULTURES
Sport Fan Types  
Live vs. Mediated Fandom  
Fan Rituals  
Motives of Sport Spectators  
Sport Identification and Fandom  
Impact of New Technologies on Sport Fandom  
 
Chapter 5: SPORTS AND MYTHOLOGY
 
Chapter 6: GENDER IN SPORT
A History of Women’s Sports Participation  
Hegemonic Masculinity in Sport  
Gendered Coverage of Sport  
Gendered Language in Sport  
Opportunities for Men and Women in Sport  
Globalization and Change Agency  
 
Chapter 7: RACE AND ETHNICITY IN SPORT
History of Ethnicity in American Sport  
Participation and Sport Selection  
Media Exposure and Stacking  
Media Dialogues  
 
Chapter 8: POLITICS AND NATIONALISM IN SPORT
 
Chapter 9: PERFORMING IDENTITY IN SPORTS
Performance of Gender and Sexuality  
Performance of Race and Ethnicity  
Performance of Disability  
 
Chapter 10: COMMUNICATION AND SPORT IN PARENT–CHILD INTERACTIONS
Changing Sports Culture: Game vs. Sport  
Sport Socialization  
Parent-Child Sports Interaction  
Sex Difference in Parental Influence  
 
Chapter 11: PLAYER–COACH RELATIONSHIPS IN SPORTS
Sport Outcomes and Coaching  
Parent-Coach Relationships in Sports  
Leadership Orientations  
Positive Coaching  
 
Chapter 12:SMALL GROUPS/TEAMS IN SPORT
Team/Group Cohesion  
Group/Team Processes in Sport  
Sport and Communication Cultures  
 
Chapter 13: CRISIS COMMUNICATION IN SPORTS ORGANIZATIONS
Sense Making and Information Management  
Sport Antapologia  
 
Chapter 14: THE COMMODIFICATION OF SPORT
The Sports/Media Complex  
Corporate Sponsorship  
Nostalgia  
 
Chapter 15: SPORTS GAMING
Fantasy Sports  
Sports Video Games  
Sports Gambling  
 
Chapter 16: COMMUNICATION AND SPORT IN THE FUTURE
The Futures Sport Participant  
The Future Sports Organization  
The Future Sports Media Entity  
The Future Sports Fan  
Communication and Sport: Entering Hyperdrive  
Key features

NEW TO THIS EDITION

  • Contemporary sports topics include discussions of issues like modern athlete protest movements (such as the one that happened within the University of Missouri football program) and the continued rise of sports media entities ranging from Bleacher Report to The Players’ Tribune.
  • New case studies are drawn from recent sports-related incidents like the regulation of fantasy sports and new interviews that include Mark Cuban, owner of the Dallas Mavericks, and Cyd Zeigler, the co-founder of the increasingly influential website, Outsports.

  • Up-to-date citations from the most recent research in the field make this textbook the most comprehensive and current option available in the communication and sport marketplace.

KEY FEATURES

  • Discussing sports through the lens of Communication helps readers understand sport’s communicative dimension and impact.
  • The traditions of communication scholarship are compared to such related disciplines as sociology, anthropology, history, and cultural studies to provide readers with context and perspective.
  • Case studies and ethical examples drawn from recent sports-related incidents encourage discussion and debate in every chapter.
  • Interviews with key sport figures and sport communication scholars provide readers with fascinating perspectives on how communication facilitates the sports enterprise.
  • Coverage of sports and the future explores the role that communication will serve in shaping the ever-changing sports landscape.
  • Theoretically Speaking discussions encourage readers to apply their knowledge of important concepts introduced in each chapter.
  • Off the Beaten Path spotlights nontraditional sports in each chapter, such as mixed-martial arts, table tennis, archery, Ironman competitions, and extreme sports.

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ISBN: 9781506315553