Conducting Empirical Analysis
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Conducting Empirical Analysis
Public Opinion in Action



© 2009 | 192 pages | CQ Press
Conducting Empirical Analysis is an ideal way to marry substance with skills, getting students to experience the joy of discovery firsthand. Through straightforward instruction and guided examples, Clawson and Oxley show students how to conduct web-based data analysis using UC Berkeley’s Survey Documentation and Analysis (available online for free) to answer questions about party identification or attitude stability, and to measure racial prejudice and political knowledge. Exercises cover a range of data collection techniques, survey research, and statistical analyses, ramping up from multiple-choice and open-ended questions to mini-research projects. An instructor’s guide with solutions is available for adopters.
 
Tables and Figures
 
Preface
 
Introduction to Conducting Empirical Analysis
Using SDA Web-based Software  
Conclusion and Looking Ahead  
 
Political Socialization
Parental Socialization  
Adult Socialization  
For Further Exploration: Life Cycle Effects  
Mini-Research Project  
 
Mass Media
Where Do Citizens Get Their News?  
Newspaper Readership  
For Further Exploration: Evaluations of the News Media  
Mini-Research Project  
 
Attitude Stability and Attitude Change
Attitude Change, Partisanship, and Exposure to Newspapers  
Collective Public Opinion: Attitude Stability or Attitude Change?  
For Further Exploration: Issue Attitude Stability or Change?  
Mini-Research Project  
 
Political Ideology
Citizen Ideology  
Sex Differences in Ideology  
Ideology and Government Spending  
For Further Exploration: More on Ideology and Issue Positions  
Mini-Research Project  
 
Pluralistic Roots of Public Opinion
Self-Interest  
Racial Attitudes  
For Further Exploration: Racial Prejudice Over Time  
For Further Exploration: Race and Racial Prejudice  
Mini-Research Project  
 
Political Knowledge
Measuring Political Knowledge  
Political Knowledge and Gender  
Political Knowledge and Age  
Political Knowledge and Education  
For Further Exploration: Examining Political Knowledge  
Mini-Research Project  
 
Support for Civil Liberties
Public Support for Free Expression  
Contextual Effects on Tolerance  
For Further Exploration: GSS Tolerance Measures  
Mini-Research Project  
 
Support for Civil Rights
Attitudes toward Interracial Marriage  
Attitudes toward Gay Marriage  
For Further Exploration: Ideology and Attitudes toward Gay Marriage  
For Further Exploration: Examining Attitudes toward Gay Marriage  
Mini-Research Project  
 
Trust in Government and Social Capital
Trust in Government  
Social Capital  
For Further Exploration: Measures of Political Trust  
Mini-Research Project  
 
Impact of Public Opinion on Policy
Income Variation in Policy Opinions  
Appealing to the Public  
Mini-Research Projects  
 
Public Opinion and the 2008 Election
Race, Gender, and Candidate Evaluation  
Racial Resentment and the Vote  
For Further Exploration: The Iraq War and the Vote  
Mini-Research Project  
 
Reference Appendix
The SDA Archive  
The SDA Main Page  
Statistical Analysis Techniques and SDA Features  

This practice book accompanying a handbook by Clawson & Oxley is potentially useful for courses of at least one semester long, in my view. As much as I tried to make it part of my course for undergraduates, I found that many exercises in the book required good knowledge of the US political context and/or good command of English, which would be a bit of an extra for international students having their introductory course on public opinion. However, one can never know; I might consider it again next year.

Dr Anna Shirokanova
Faculty of Sociology, State Univ -Higher School of Economics
March 2, 2016

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ISBN: 9781608716739