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Conducting Focus Groups for Business and Management Students
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Conducting Focus Groups for Business and Management Students



December 2017 | 104 pages | SAGE Publications Ltd

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question.

Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Watch the editors introduce the Mastering Business Research Methods series

 
Chapter 1. Introduction
 
Chapter 2. Understanding Focus Groups
 
Chapter 3. Basic Components of Focus Groups
 
Chapter 4. Conducting Focus Groups
 
Chapter 5. Examples of Focus Groups
 
Chapter 6. Conclusions

For instructors

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ISBN: 9781473948228
ISBN: 9781473948211