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Crisis Communication and Crisis Management
An Ethical Approach

First Edition


August 2016 | 224 pages | SAGE Publications, Inc

Crisis Communication and Crisis Management: An Ethical Approach is the only text on the market to provide students with the integration of ethical inquiry into the fundamentals of crisis communication.. Authors Burton St. John III and Yvette E. Pearson combine comprehensive coverage of the key skills, concepts, and theories of crisis communication with an extensive collection of contemporary case studies, giving students a strong understanding of the essential role that communicators play in moments of crisis.  Students are encouraged to build upon their communication and ethical decision making skills using a variety of stakeholder inventories, hypothetical scenarios, discussion questions, and professional profiles. Students will also gain exposure to a mixture of discrete and ongoing crises, preparing them to manage both one-time crises and continuing crises.

 
Preface
 
Acknowledgments
 
About the Authors
 
SECTION 1- AN ETHICALLY GROUNDED APPROACH TO CRISIS MANAGEMENT
 
Chapter 1- Fundamentals of Crisis Management and Ethics
Understanding Key Terms  
The Stages of Crisis  
Major Communications Theories That Apply to Public Relations and Crises  
Ethics Up Front in Crisis Management  
Moral Agency, Sound Moral Reasoning, and Crisis Management  
Putting It All Together  
 
Chapter 2- Issues Management and Managing Crises
Understanding Key Terms  
Stakeholders and Environmental Scanning  
What Issues Management Can Tell Us About Crisis Management  
Ethical Considerations for Monitoring Social Media  
Issues Management in Action  
Ethical Management of Crises and Issues Management  
Putting It All Together  
 
Chapter 3- Integrating Ethical Theory and Crisis Management
Consequentialism  
Nonconsequentialism  
Virtue Ethics  
Feminist Approaches to Ethics  
Putting it All Together: The Supporting Role of Ethical Theory in Crisis Management  
 
SECTION 2- CASE STUDIES
 
Chapter 4- Health Communication
Case 4.1: Chimerix, Compassionate Use, and Social Media  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
Case 4.2: McMath Tragedy at Children’s Hospital Oakland  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
Case 4.3: Unsure About Essure  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Professional Voice  
Discussion Questions  
 
Chapter 5- Environmental Communication
Case 5.1: California and the “Megadrought”  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
Case 5.2: Monsanto’s Defense of Its Patented Seeds  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Professional Voice  
Discussion Questions  
Case 5.3: Range Resources and PSYOPs as Crisis Management  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
 
Chapter 6- Advocacy Communication
Case 6.1: Genetically Modified Mosquitoes: Fear Vectors?  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Professional Voice  
Discussion Questions  
Case 6.2: U.S. Vaccination: A Mickey Mouse Policy?  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
Case 6.3: All Crises Great and Small: Yoplait’s Killer Cup  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
 
Chapter 7- Strategic Communication
Case 7.1: Apple and Workers’ Rights Abuses  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
Case 7.2: The Costa Concordia Shipwreck  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
Case 7.3: Pennsylvania State and Child Abuse  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Professional Voice  
Discussion Questions  
 
Chapter 8- Government Communication
Case 8.1: The Fort Carson Shootings: The Crisis of PTSD in the Military  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
Case 8.2: The “Fast and Furious” Gun Walking Program  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
Case 8.3: The IRS and BOLO for Tax Exemptions  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
 
Chapter 9- Science Communication
Case 9.1: Restoring Study 329, Restoring Lives? The GSK Paroxetine Crisis  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
Case 9.2: APA’s Facilitation of “Uncle DoD’s” Enhanced Interrogation Practices  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
Case 9.3: The Center for Medical Progress’s Planned Parenthood Videos Weave a Tangled Web  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
 
Chapter 10- Technology Communication
Case 10.1: VETPAW Harnesses High Tech to Correct Its Antipoaching Misfire  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
Case 10.2: Elder Abuse and Neglect: Old Problem, New Solutions?  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Discussion Questions  
Case 10.3: Hackable Vehicle “Chrysis”  
Ethics Up Front  
What Happened  
For Deliberation  
Putting It All Together  
Professional Voice  
Discussion Questions  
 
SECTION 3- THE FUTURE OF ETHICS AND CRISIS MANAGEMENT
 
Chapter 11- The Way Forward
 
Selected References
 
Index
Key features

KEY FEATURES

  • “Consider This” questions encourage classroom discussion by asking students to further explore persisting issues and ethical nuances embedded in a crisis.
  • “Decision Points” guide students to think critically about their ethical choices by putting them in a hypothetical next-stage crisis that they must work through by answering a series of questions.
  • “Stakeholder Inventory” boxes discuss key information about stakeholders affected by a crisis and ask students to address those stakeholders’ interests in an ethically sound manner.
  • “Professional Voice” personal stories offer students valuable lessons from communication scholars about the role of ethics in managing a crisis.

Sample Materials & Chapters


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